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A Better Way to Improve B2B Sales

Not long ago, B2B sales was easy: A business identified a problem and reached out to a potential vendor to inquire about a solution. However, since the internet has grown,…

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Not long ago, B2B sales was easy: A business identified a problem and reached out to a potential vendor to inquire about a solution.

However, since the internet has grown, businesses no longer immediately reach out to vendors for solutions. Instead, businesses will research their problem online, uncover a bevy of potential solutions, check with business partners, professional networks and friends for recommendations, read online reviews and complete a number of other preliminary steps before contacting a knowledgeable B2B. What this means is that B2B sales efforts have become unpredictable, with a mishmash of traditional sales and innovative marketing techniques driving leads down the funnel.

If your B2B is struggling to boost sales, you might be suffering from this new chaotic structure within the B2B market. Thus, it will benefit you to learn about the new B2B buyer and what they want from the sales experience.

Who Are B2B Buyers?

You might be tempted to answer this question with “businesses,” but you likely already know that isn’t true. An entire organization rarely does any single action; rather, there are specific employees within the organization who make buying decisions. It’s important to market to these individuals specifically to generate sales.

However, B2B buyers change frequently. The same individuals you might have contacted before have likely moved up and out of those positions, leaving room for a new generation of B2B buyers. Indeed, research shows that younger professionals between the ages of 18 and 35 make up the majority of B2B buyers, so if you don’t know how to sell to this demographic, you need to learn, fast.

What Do They Know and What Do They Want?

In general, younger professionals rely heavily on digital technologies, especially in the buying process. An astounding 94 percent of B2B buyers conduct research online before making a decision, even when the purchase is intended for organizational as opposed to personal use. Unsurprisingly, as a result, modern B2B buyers are likely to take roughly 22 percent longer to reach a decision regarding their business purchase.

This behavior is largely because modern B2B buyers are exceedingly skeptical of the sales and marketing messages they encounter. Because sales reps will always push their sales agenda rather than honestly help solve a problem for as little money, time and energy as possible, most buyers look elsewhere before they have to encounter your sales team. Even then, they much prefer sales reps who don’t apply pressure during the sale or hassle them when following up with leads.

Additionally, there are often more people involved in the business purchase process these days. While younger professionals are tasked with performing research and pulling the trigger, they must receive approval from a series of higher-ups. Thus, attracting and convincing the contact is important, but you must do the same for superiors in the company, too.

How Do You Sell to These Buyers?

In truth, there is no single procedure that will guarantee you a greater volume of B2B sales. Instead, you should be practicing account-based marketing and selling, which allows you to target members within an account and produce dedicated marketing and sales plants to win their business. Account-based strategies look different for each business and each buyer, so it helps to have experts and specialized tools to manage your efforts.

In addition, you should strive to enable your buying audience with information. They are already seeking info about potential solutions, so by offering that info — without the pressure to contact your sales team — you can pull B2B buyers to your online assets, like your website’s blog or social pages. Just by taking advantage of this information, buyers are more likely to remember your business when they prepare to contact potential vendors.

To perform account-based strategies well, you will need to align your marketing and sales teams toward the same goals: increasing brand awareness and increasing deal size, as opposed to getting as many leads as possible to convert. You might have your marketing team educate your sales team on available content, so sales reps can point buyers to these resources for additional information. In turn, your sales force can feed your marketing department data on specific pain points felt by buyers, so the marketing content can be laser-targeted.

B2B sales aren’t the walk in the park they used to be, but that doesn’t mean your business is doomed. By shifting your efforts to accommodate the preferences of the modern buyer, you can win even more accounts than ever before.

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4 Major Risks in Contracts — and How to Mitigate Them

Contracts serve to reduce business risk. By spelling out your agreement in plain language for all involved parties to read, you can become all but certain that you will benefit…

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Contracts serve to reduce business risk. By spelling out your agreement in plain language for all involved parties to read, you can become all but certain that you will benefit from a business relationship.

However, that’s not to say that contracts are utterly risk-free. Indeed, there are four main risks that most businesses encounter during the contract process, and when not properly mitigated, these risks can negate any positives you might have gained from the contract.

Instead of wasting time and energy making major contract mistakes, you should read on to learn about the ever-present risks in contracts and the best ways to combat them.


The first risk involved in the contract process is negotiation because it is during this phase that you might neglect to pursue what you truly want and need, that you might lose value in the relationship you are trying to forge and that you might waste a significant amount of time and resources. Too often, you become an expert at contract negotiation through years of poor negotiation, but that virtually guarantees years of less-than-optimal contract performance for you and your business.

You should understand and practice the rules of effective negotiation when the stakes are low, so you can be sure your most important contracts are perfect from the beginning. When you are less experienced, you should rely on those with more experience to guide you through negotiation — even of those more experienced are your underlings. Finally, make sure you are doing the math at each step of the negotiation to ensure you are getting what you need at the costs you can handle.


Some contracts aren’t worth signing — but are you capable of differentiating these from the contracts that benefit you? Sometimes, the line between good and bad contracts is hair-thin, and if a contract falls on the wrong side, you might be wasting resources in tracking and fulfilling it. This inefficiency can cost you big, especially if more than your share of contracts aren’t great.

Exari’s contract management system is a great solution for reducing inefficiency and ensuring your contracts are of optimal use. Tools like this one will track the content of your contracts as well as the timelines of their execution. This means you can easily compare one contract with another to determine whether you are receiving a comparable benefit, and you can better understand when different milestones will come due, so your business can adequately prepare.


Unfortunately, even with a contract in place, there will always be a risk that the party you are working with fails to deliver on their written promises. In truth, it is impossible to control the actions of an outside party, and it’s more than likely that you will endure at least one non-delivery during the life of your business.

Still, there are ways to ensure peace of mind with regards to delivery of promises. For one, you should keep copies of negotiation conversations as well as drafts of all versions of your contract. In a contract lifecycle management program, these documents can be kept safe digitally, so they won’t be lost when the need arises. What’s more, software will allow you to search relevant documents for keyword phrases to bolster your case. Hopefully, you can use your evidence to get what you want from the other party without legal intervention.


Then again, it is equally possible that you might not be able to uphold your end of the bargain. While you have total control over what you agree to and how you perform, sometimes businesses have higher hopes than they have capacities — the topical Fyre Festival is a good example of this. To reduce this risk as low as possible, you should be realistic during negotiations and avoid signing up for a project that is too big to handle.

Additionally, you can rely on contract management tools to keep you on track. Sometimes, non-delivery occurs not out of malice but rather from disorganization. Software tools can convert contractual obligations into tasks and push these to you and your team in a timely manner. Then, you should have a better chance of fulfilling your promises and hit your deadlines — and avoid costly lawsuits from unsatisfied parties.

Risks exist — there is no business that is totally risk-free. However, by planning ahead, acquiring the right tools and committing to your contracts, you can reduce your risk and gain even greater rewards.

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The Benefits of Getting a Professional Business Valuation in New York

Most business owners assume that a business valuation in New York is only important when selling. However, a good busines valuation gives the owner much more than the current value….

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Most business owners assume that a business valuation in New York is only important when selling. However, a good busines valuation gives the owner much more than the current value. It can also show the value of the company against factors such as market competition, income values, amongst other factors.

Pre-Sale Planning

A professional business valuation in Manhattan is a must when deciding on selling a. It allows the business owner to identify key drivers that contribute to the value of the business and those that need to be improved. Having a company perform a business valuation before you sell can give you the time to adjust so that you can get a better price for your business.

Even though there is some level of subjectivity expected in every valuation, the data presented is very useful in negotiating a higher price. Without this data, a business owner may appear to be fumbling with facts during the negotiation process. Presenting this data in black and white can inspire confidence in the buyer and the seller alike as they work towards a deal.

Understand Value of Assets

In many formal business processes estimates are not considered since they are taken as intelligent guesswork at best. Simple data such as asset value, market value, and income and profit statements are not always enough.

You need a clear evaluation of your assets for certain business processes such as when getting an insurance. Insurance companies require a document that shows the true value of the business. Many of these companies may also require that the document is up to date.

Third Parties will still Evaluate Your Business

It is important to realize that third parties will inevitably perform a business valuation on your business whether or not you acquire a professional business valuation in NY. Since third parties do not have access to all the data, they’ll simply use what they can evaluate the business implicitly or explicitly.

Without solid data from a professional business valuation, the third parties will assume their data is representative of what your business is worth. This is not only a disadvantage when selling your business, but it can impact you negatively in other ways, for example when approaching a lender for a loan.

Preparing for the Unexpected

Businesses need to navigate difficult situations quickly to avoid stagnation that can negatively affect the business’ future prospects. Often in the business world, certain situations may occur that the owner had not anticipated. For example, they may be disputes between the shareholders of the company. Having an up to date valuation of your company can in many cases allow the owner of the business to quickly navigate this issues.

Its Good Business Practice

A professional business valuation in New York aims to assess the risk and determine the real value of the business. This way the managers can have the data to pinpoint where the weaknesses are and areas with great potential. In case the owner needs to sell the business or get a loan, there will be adequate time to prepare and address the issues before approaching lenders or buyers. Valuation allows the company to make realistic expectations and be more proactive in tackling the issues it faces.


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Online Marketing for Small Business That Works

Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and…

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Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and small businesses must master its use or be left behind by competitors who do.

Here are two important types of online marketing that small businesses should focus on today.

Enterprise SEO

Search engine optimization or SEO is the highly regarded Approach of using specific tools and strategies to assist a company in getting its website and web pages listed high on internet search engines. Google, Yahoo, Bing, and other top search engines all use specific Algorithms for how they order the list of web pages that come up in a web search. Algorithms are constantly changing and take into account many different factors including keywords, popularity of a website, quality of the content on a website, another relevant factors.

The most sophisticated types of SEO is usually carried out by online marketing firms who specialize in the discipline. SEO can be International or localized depending upon the focus of the business. In terms of local SEO one very important area of importance is to Getting names and mentions of the website on other websites no. These are called citations and assist in the rankings of a website.

Some companies specialize in helping to build the citations in an above the board way. This is called White Label citation building. Navads is a company that specializes and white label citation building and Companies can utilize Navads citation building option to help increase search engine ranking. Navads can also ensure that information about a company is correct so that when it appears on other websites like mapping software including Google Maps, Apple Maps and Waze for example, it appears accurately and provides the correct information and always leads back to the company’s website.

Social Media Marketing

If traditional Market is it looking where everyone is gone, they need to look no further than social networks. Today’s social networks track more than two billion members visit websites like Facebook, weather, and YouTube, for entertainment, news and to socialize with each other. Smart companies of all sizes need to furiously create engaging marketing campaigns on social media websites. Marketing to members of social networks is very different than traditional marketing. Instead of putting the product out front, companies must develop a relationship with the social network member, utilizing their brand.

This often means developing video content that can engage members and get them interested in the company before its products or services. Once the member feels comfortable with the brand, he or she is open to discussing products and services in creating a customer relationship with the company. This type of customer building takes more time and attention, yet with a larger market available, the energy and effort can often be worth it.

SEO and social media marketing are two of the hottest and most effective styles of marketing today. Take the time to invest in learning how to utilize each effectively and it will increase your company’s bottom line.

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Great Reasons to Visit Paris

Paris is certainly one of the top cities in the world based on any objective measure. It is visited by more people than any of the city and with good…

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Paris is certainly one of the top cities in the world based on any objective measure. It is visited by more people than any of the city and with good reason. The city excels at giving visitors a first class experience that is difficult to rival. Whether you are visiting the city for business or on a vacation, there are a myriad of things to engage you, entertain you, and fill you with wonder.

The best way to get around the city is to hire a luxury limo service in Paris to take you around the city and all over France if needed. Choose a company that offers sedans, vans, minibuses and coaches to make sure you are comfortable and accommodated no matter the size of your group. Here are some of the reasons why you have to visit Paris.

 The History

Since 62BC there have been people living in what is now Paris. The Romans originally settled the area and made it a valuable outpost for themselves. The city quickly developed into a hub for commerce. By the year 506 the Franks has conquered the city and ever since it has been a French capital. By 987 under the rule of the Capetian kings, Paris gradually became the largest and most prosperous city in France. By the end of the 12th century, Paris had become the political, economic, religious, and cultural capital of France and it has remained its beating heart since that time.

Throughout every period of European history since the 2300s Paris has been a key center playing an important part in every important decision and in every cultural period that emerged. Paris has been a leader. This status continues today as Paris is recognized as one of the world’s great cities.

The Culture

Paris has as many great museums, art galleries, and cultural landmarks as any other city on the planet. As you drive or walk through the streets of Paris you feel as if you are passing through a museum or art gallery based on the beautiful architecture and very recognizable buildings and attractions you will view. Here are a few that you should look to visit when you come to Paris.

The Attractions

When you choose to come to Paris there was some sights that you cannot pass up. The city excels in internationally recognized things to see, cultural experiences and attractions. Here is a short list of what you need to see and experience when you visit Paris.

The Eiffel Tower

The first must-visit attraction for you to see in Paris is known the world over as the most iconic symbol of France. Standing in the heart of the city, on the Champ de Mars its steel lattice frame represents the strength of the French and its shape pointing toward the clouds tells of the aspirations of the French to always reach skyward. .You can tour the Eiffel Tower daily and get a view of the entire city from its observation level. You can also have lunch or dinner at the Restaurant 58 Tour Eiffel located in the Eiffel Tower.

The Louvre

The Lourve is probably the most well-known museum in the world. Most people do not realize it is also the largest museum in the world. It contains thousands of exhibits including some of the most influential and important in the world. Here you can also find some of the world’s most famous artworks by many of the past and present masters. It is located on the Right Bank of the Seine River and is open daily to visitors.

Notre-Dame Cathedral

The Notre Dame Cathedral is one of the city’s most famous landmarks, It is a historic catholic cathedral located on the East side of Île de la Cité. The cathedral was built in 1163 and still attracts thousands of visitors each day because of its history, beauty and significance to the catholic religion.  Today it is a must see stop when in Paris.

Paris is a place where you can make lasting memories whether you come alone, with family or on business.

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Reward and Recognition Programmes Have Become an Expected Norm for Millennials

Employee engagement is the key to the growth of a business. However, the lack of engagement is a growing problem in the business world. More than 70% of workers in…

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Employee engagement is the key to the growth of a business. However, the lack of engagement is a growing problem in the business world. More than 70% of workers in the US alone aren’t engaged at work.

It’s commonly believed that employees who don’t actively participate in business operations aren’t sincere with their work. However, there are certain factors that take away the interest of employees and they start looking for other opportunities.

Some business owners try to retain the top talent by offering an attractive salary package. But sometimes, it’s not enough to retain them for long. Lack of reward and recognition programs at workplaces is the major reason why millennials switch jobs.

Reward and Recognition Programmes

Reward and recognition programmes make employees feel valued. Knowing that their efforts are appreciated, they actively take part in business activities.

You can reward your top performing employees with annual bonuses. Upon completing a project successfully, you can give them a day off or arrange a dinner to celebrate their success. Sending gifts on birthdays or work anniversaries also prove effective in increasing employee engagement.

Many business owners avoid investing in reward and recognition programs due to limited financial resources. However, you don’t necessarily need to offer monetary benefits to engage your employees and attract top talent from the market.

Regular feedback from managers and recognising the hard work of employees can also give positive results. When an employee performs exceptionally well, managers can appreciate them during meetings. This will also motivate other employees to give their best performance at work.

Why Millennials Expect Reward and Recognition Programmes at Workplaces

Around 36% of the workforce is made up of millennials. Therefore, it’s extremely important to focus on improving their engagement in the workplace. However, they tend to lose their focus when they feel like their efforts are going in vain and no one notices their hard work.

So, businesses should offer monetary as well as non-monetary incentives for their employees to control turnover rate. can help you effectively manage employee reward program.

Promote a culture of appreciation. You can use a platform accessible to employees only. Managers can leave feedbacks for employees, whereas the employees should also be encouraged to appreciate each other. This will give your employees an extra boost of confidence.

Due to heavy workloads, employees find it difficult to maintain a work-life balance. You can allow them to work from remote locations or offer flexible work hours to facilitate them.

Incentive programs can also help you attract talented employees and retain them. On the basis of their performance, employees should be awarded points. They can redeem the accumulated points for travel incentives or gift cards. It’ll motivate them to perform even better the next month to get more benefits.

Millennial employees comprise a majority of the workforce. Therefore, it’s crucial to keep them engaged to retain them. Part of the reason is the lack of money that is made when starting out at a new company. In this case, direct lender payday loans can be a very useful asset. An effective way to achieve your targets is to introduce a reward and recognition program. This will make them feel valued and assist in improving their performance.

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5 Australian Corporate Brands That Have Gone Global

  It takes immense effort to set up a new business. You need to acquire resources, hire skilled staff, effectively manage business operations, and think of creative ways how you…

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It takes immense effort to set up a new business. You need to acquire resources, hire skilled staff, effectively manage business operations, and think of creative ways how you can attract and retain customers.

Australian market is quite attractive for businesses. The increasing opportunities for growth attract investors from around the globe.

Local businesses try various tactics out to grab the attention of target audience and beat the competition. Branding and marketing agencies, such as BrandMatters Branding Agency, help them promote their products or services and expand their customer base.

Over the past few decades, several domestic businesses have become global due to their unique ideas, top-quality products, and effective branding strategies. Here are a few corporate brands that originated in Australia and have now become a global name:

  1. ANZ Bank

ANZ Bank was founded by Australia and New Zealand Banking Group and is headquartered in Australia. It’s the fourth largest bank in the country. This reputable bank gained customers’ trust through transparent dealings.

It facilitates customers to conveniently transfer money to the countries where it operates. Through credit cards, the bankmakes it easier for people to make payments without having to keep cash with them.

  1. Bundaberg Brewed Drinks

Bundaberg Brewed Drinks is another Australia-based business that now has an international profile. It was set up as a small family business. The company was initially known as Electra Breweries, but it was renamed as Bundaberg Brewed Drinks in 1960’s.

The business previously focused on brewed and non-brewed soft drinks. However, in 1990’s, they turned their focus to ginger beer. The company hired an in-house team to market the products and they soon targeted the US market to become a global brand.

  1. Blackmores

Blackmores was founded in Australia in 1938 as a small family-owned business that sold naturopathic health supplements. It has now become an international business with more than 1,000 employees.

The business focuses on selling supplements prepared from natural products. The health supplement company faced various challenges in the past, but through sheer hard work and innovations, the business not only survived but became a popular name in the global market.

  1. Woolworths

Woolworths is a well-known grocery store chain that originated in Australia in 1924. The supermarket has now around 1,000 stores in different parts of the world.

The shopping store now provides an online catalogue and facilitates customers to do grocery shopping from the comfort of their home.

  1. Lucas’ Papaw

The brand is recognised by its most popular product, Lucas’ Papaw Ointment. The red packaging is the trademark style of the product which is used as a treatment for rashes, burn marks, and other aches. The product is often used by makeup artists to keep artificial eyebrows and lip gloss in place.

Originally, it was a small business, but when they promoted the cosmetic use of the ointment, it didn’t take long before Lucas’ Papaw became an international brand.

To be precise, customer satisfaction is extremely important to make any business successful. Without offering quality products, the aforementioned businesses may not have succeeded in targeting the international markets.

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Beat the Heat – How to Take Care of Your Plants in Summer in the Office

Summer is the time when all you can think about is getting your tan on. As soon as Sunday rolls around, you pick up your beach mat, wear your shorts…

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Summer is the time when all you can think about is getting your tan on. As soon as Sunday rolls around, you pick up your beach mat, wear your shorts and hightail to the beach. Yes, we love summer! However, sometimes this heat can be too much… for us and the planters standing in our office. Heat and humidity can do a number on these plants and destroy the beauty of your office. 

Nowadays, most offices are going green… in the manner that their walls are lined with plants and pots, as well as planters are placed everywhere. This unique green décor does not only impress the clients but is also boosting employee productivity. Employees are even placing personal plants on their desks, which reduces stress by cleaning the air around them.

Following are a few tips you can use to keep the new floor plants for your office whole and healthy until it’s time for their monthly maintenance:

Protect Your Plants from Those Blinding Summer Rays

Do you get irritated when a sharp ray of sunlight blinds you? Sun rays have the same effects on plants. The only problem is that they cannot protect themselves. Instead of placing the plants near the windows, place them strategically where sunlight does not fall directly. Change their position and where they are not in the way and safe from the sunlight.

Keep Them in Cool Conditions

There are certain areas in your office that are cooler than others. Even though they are exposed to sunlight, as the sun goes down, the temperature in that corner goes down too. Keep the windows closed during day time and only open them after 6:00 P.M.

Mist Them Every Once in a While

A little spray of water will do the plants a world of good. Just keep a bottle nearby and every morning, spray them once. Don’t overdo it or you might make the soil too wet.

Watch for Stress Signs

When a plant is dying, you will immediately see the signs. The leaves will start looking dull and develop a shade of pale brown or yellow, rough patches will form on the top leaves and some of them will start to fall. These signs can be caused by many things such as too much water, too much sunlight and the soil not being changed for a long time. Unchanged soil prevents the plant from getting the nutrients it needs to grow, which is what causes the leaves to wilt. 

Don’t Get the Plants Re-Plotted in Summer

This process involves breaking off the wilted leaves, trimming the roots, looking for any insects and more. Since the plants are already under stress, re-plotting them in summer might kill them. 

To avoid all this mess in summer, the two most important things that you need to do is get the planters positioned away from the line of direct sunlight and schedule regular maintenance to keep them clean.

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4 Customised Promotional Items to Impress the Fitness Fanatics

Do you believe that it’s a waste of resources to invest in customised promotional products? Then it’s time you should explore the benefits of these promotional items so that you…

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Do you believe that it’s a waste of resources to invest in customised promotional products? Then it’s time you should explore the benefits of these promotional items so that you don’t lose your business to your competitors.

The right promotional products can benefit your business in the following ways:

  • Raises brand awareness
  • Makes your marketing efforts more fruitful
  • Gives your brand a prolonged exposure
  • Builds a strong relationship with customers and promotes loyalty
  • Reduces marketing costs

Now that you know about some of the benefits of custom promotional products, you may be thinking about the right items to attract your target customers. For this purpose, you should fully understand the interests of your customers and choose the promotional items accordingly.

Let’s take a look at some promotional items that can help you grab the attention of fitness fanatics and establish your goodwill:

1.     Protein Shakers

Protein shakers are perfect for fitness enthusiasts. They can use the product to prepare their favourite energy drinks or power protein shakes. If your company deals in fitness equipment, protein shakers imprinted with your brand and logo can particularly benefit your business.

When your customers carry the custom protein shakers to the gym, they will promote your brand. It’s a cost-effective approach to promote your brand and attract the potential customers. At, you can order custom protein shakers in different sizes.

2.     Collapsible and Reusable Water Bottle

When going to a gym, walking or jogging in a park or participating in any outdoor activity, the health-conscious people usually keep a water bottle with them. However, they may find it difficult to carry it around. You can help them out by presenting them collapsible and reusable water bottles. Just make sure they feature your brand name and logo in prominent colours.

3.     Custom Cooling Towel

A cooling towel is a perfect choice for fitness fanatics. However, if you choose a low-quality cooling towel just to save costs, it may backfire. You should rather invest in high-quality towels that cool quickly and provide comfort to your customers.

Instant cooling towels cool down quickly despite the repeated use. Its long-lasting cooling capabilities can refresh the person in question. Moreover, make sure that the towels are reusable and are free from hazardous chemicals.

4.     Armband Phone Holder

Smartphones have become an essential part of our lives. Even when people go for fitness activities, they usually keep their smartphones with them. Through certain mobile apps, they can keep track of their physical activities and improve the productivity.

If you’re looking for the perfect items to impress your fitness fanatic customers, then you should give armband phone holders a try. It can help them keep their smartphone close even when they are exercising. It’s equipped with an adjustable strap that keeps the phone in place. You can customise these phone holders and print your brand name.

Custom promotional items are crucial for any business. The above-mentioned items are your go-to options to impress your fitness fanatic customers and invoke loyalty.

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3 Useful Tips for Running Loyalty Programs in Australia

Most companies run loyalty programs to retain their customers and increase customer engagement. But it’s not easy to run a loyalty program. An organization needs to put in efforts to…

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Most companies run loyalty programs to retain their customers and increase customer engagement. But it’s not easy to run a loyalty program. An organization needs to put in efforts to make it successful, especially in a country like Australia where the competition is tough and companies keep coming with bigger and better loyalty programs every now and then.

In order to make a loyalty program successful in Australia, most companies promote their loyalty programs by marketing them aggressively. It works because aggressive marketing lets people know what a loyalty program is offering them and how a loyalty program adds value to a product or service. In short, marketing a loyalty program makes the customers use your brand.

When an organization sets out to promote its loyalty program, its objectives are twofold – to make their new customers aware of their loyalty programs and keep the existing customer base engaged with their targeted campaigns. This article will share three valuable tips that will be the guiding light for Australian companies who want to run successful loyalty programs. For more tips and guidelines, contact Power2Motivate Australia today.

1-    Stop Overplaying Your Discount Card

Loyalty programs are incomplete without discounts. Discounts are and will always be a fundamental part of loyalty programs. But sometimes too many discounts are not very effective. For instance, if a customer is already determined to buy your product or service, then a heavy discount being offered via loyalty programs is sort of a waste on such customers. The best way to run a loyalty program is to offer a different discount card to new customers and a different one to loyal customers who you know will purchase your product in any case.

2-    Come Up with New Ways to Make Customers Feel Special

Loyalty programs offering simple discounts do not always appeal to all customers. It’s something they have grown used to. Simple discounts do not offer an experience that stimulates the senses of customers. This is where the emotional appeal must be used to create associations with loyalty programs. Emotional and memorable connections will leave a deeper impact on customers for sure. What companies need to do is come up with exclusive offers for its loyal customers to make them feel special and different from the company’s ordinary customer base.

3-    Know Your Customer and Personalise the Program Accordingly

Brands like L’Oreal do this. They personalise their loyalty programs. Personalisation can be done easily in loyalty programs because the data collected through these programs offer companies a great opportunity to know their customers in detail. With the help of that data, brands can devise personalised and effective discount strategies and experiential rewards that are targeted towards specific segments of customers.

These three tips can make brands in Australia run loyalty programs effectively and achieve the desired results in no time. Although this is not all that can be done to make a loyalty program successful, these three tips must have given you the idea of how you need to administer your brand’s loyalty program.

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