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Category: Business Strategy

Employee Stress: How You, as the Employer, Can Help

It’s an all too common problem: you have some employees that just don’t seem to care. Sure, you have your star employees that are there every day and do their…

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It’s an all too common problem: you have some employees that just don’t seem to care. Sure, you have your star employees that are there every day and do their jobs with a smile, too, but when they become irritable, starting missing days or being late for work, and their usual awesome performance starts feeling rushed or phoned-in, you have a problem. It’s possible that this person is feeling overwhelmed, under-appreciated, or sick of their job. Luckily, there are ways that you can relieve the stress of the workplace for all of your employees, and make some stars out of the rest of your staff, by following these simple tips.

employee stress

Identify the Cause of the Burnout

The first thing you need to do before you can do something about it is to identify the cause of the employee’s burnout. There are quite a few causes that you should be watching for. From not getting enough support from their manager to an unmanageable workload, from working too many hours to feeling that no one appreciates them or their work, these are very real reasons for burnout and need to be addressed and taken care of right away.

Implement Stress Relief Options

Whether it’s listening to music while they work, having a casual dress day on Fridays, or finding a few massage tables for sale and setting up your own massage room in the office, finding ways for your employees to relieve stress at work is key. Make sure you encourage them to use stress relief options outside of work as well.

Provide Motivation

Providing motivation is an important part of being an employer. Whether reward or recognition is what your employees desire, giving your employees incentives that will make them want to work harder and be more productive for your business is what it’s all about. Everything from monetary incentives to planning vacations for your top employees is a great way to relieve stress and show them that you know how hard they are working and that you appreciate it.

Encourage Healthy Interactions Among Employees

No employee wants to come into work in an environment where tensions are running high and one half of the staff doesn’t like the other half. While you can’t do much about how people feel about one another, you can encourage healthy interaction among the staff that works for you. You can encourage this interaction with holiday parties, picnics, and even outings where they can bring their entire families. You would be surprised how much of a difference a simple office outing can make in the long run by motivating your employees and bringing their animosity toward each other to an end.

Healthy and happy workplaces are key to ensuring that your business runs smoothly and professionally. You depend on your staff for everything to do with running your business the right way, so where would you be without them? Take care of your employees and they will, in turn, take care of you.

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Does Your Brand’s Marketing Make Its Case?

The success of any business can oftentimes hinge on how well it does spreading the word about what it has to offer. With this in mind, does your brand’s marketing…

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The success of any business can oftentimes hinge on how well it does spreading the word about what it has to offer.

With this in mind, does your brand’s marketing make its case? 

If you are failing to let consumers know about your brand, it can lead to less sales and of course lower revenue.

This being the case, is it time to jump-start your marketing efforts?

You Might Need the Pros

In getting your marketing ramped up to drive traffic your way, you may be at a point where you need the help of pros.

That said where best to find them?

Depending on the profession you are in, you may or may not know digital marketers. If you do not have a lot of access to them, going online would be a good start.

Given many digital marketers are online and have solid websites; this would be a good place to go.

In looking for the right digital marketer, the kind of business you have is where you want to begin.

For example, if you run a law firm, having digital marketers with expertise in the legal world makes sense. You are busy running your firm and tending to clients. The right marketing pros can be orchestrating a top-notch marketing program for you.

So, whether marketing agency Utah or those closer to where you are, the goal is finding marketing help.

What to Look for in Marketing Pros

In your quest to find the right marketing professionals, do some research.

You want a digital marketing company that has:

· Years of experience helping companies like yours

· Track record of proven success

· Top-notch customer service

· Thinking outside the box

When you have the right digital marketing provider in your corner, they can do a myriad of things for your brand.

Among the focuses will be:

· Website

· Content

· Social media

· Sales

· Organic search

· Paid search

In having all these needs and more covered, your marketing has the opportunity to take off.

Client Marketing

As important as a digital marketer is to your brand’s needs, what about your clients?

Have you approached any of them to do client testimonials for you?

When you stop to think about it, the only people that know your brand better than you are those you serve. As such, having some of them tout all your brand has to offer is never a bad thing.

You may opt to draw more legal clients or clients no matter what field you are in by having them do testimonials.

An example here would be having some of them do short radio or TV commercials for your practice. Having them speak to the positives of using your law firm could land you new business with others in need.

It is also wise to ask clients to use more word-of-mouth referrals to help you get more business. If one they know needs legal services that you are capable of delivering, ask them if they’d put in a good word for you.

If your brand’s marketing has not been making its case as of late, you run the risk of missing out on more business.

At the end of the day, is that a verdict you can afford?

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Tips on How to Promote Your Products on Social Media

Almost every business is aware of the importance of their participations on social media platforms. They all have hopes of having an established presence and getting a lot of referrals…

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Almost every business is aware of the importance of their participations on social media platforms. They all have hopes of having an established presence and getting a lot of referrals on the social media network. However, it is not an easy task to achieve considering that the people who visit these places are smart and you also face a lot of competitions. If you are a newbie, you may be at a lost on how to utilize the social media platform to promote your products. The key is to come up with strategic ideas to put forward your products on the social media.

Integrate Social Media Icons on Your Homepage

You can put the social media icons in a place where everyone can see on the homepage of your website. In this way, people who frequently visit your site can easily follow you. If you want, you can take a step further by customizing the social media icons so that people can instantly recognize your website.

Embed Social Media Handles in Your Newsletters

If you send out newsletters, you can embed the social media icons at the bottom. This will make it convenient for people to click through to visit your social media page to learn more about your product. Usually, the newsletter service has an option for embedding social icons. If not, you can just upload a photo and and link the photo to your social media account.

Give Away Freebies on Social Media

You can offer free stuff on the social media. Free stuff not only refer to free product samples but it can also be digital stuff like ebooks, infographics, and a DIY hack in one to two pages PDF. People on social media are usually hesitant to click on any link so it is best to convert the PDF to an image like jpeg. If you are wondering how to convert pdf to jpg, the task is actually easily done through a basic PDF editor like Movavi PDF Editor. After the program is launched, click the Add Files button to load the PDF. In Pages View, select all the pages and click on the Convert to JPG, PNG, BMP button on the right. In the Save as field, select Slides. By default, the image format field will be PNG. You will have to change it to JPG by clicking on the up down arrow.

Use Shoppable Tags in Your Instagram Photos

On Instagram, you can add shoppable tag to the photos you post. For example, if you post an interior design photo, you can add shoppable tags to the furniture. If someone wants to know where they can get the furniture, they simply need to click on the shoppable tag to visit the online store. It can lead to big sales considering more than half of smartphone users have a habit of doing shopping through their mobile devices.

Offers Social Only Discount

Every now and then, you can run a promotion by offering social only discounts. The easiest way to do this is to post a promo code along with instructions on how to redeem the discount. Social only discount has a start and end promotion period. If you have limited giveaways, you can launch a flash deal that last for 24 hours.

Organize a Contest

You can set up a contest and ask people to submit photo entries of how they enjoy your product. You should set a prize for everyone including those that did not win. In this way, your fans will be eager to enter the cost. If it is the first time you organize the contest, you can make it easy for the participants to enroll and win a prize. You can create a user generated contest and use a hashtag tracking tool to monitor the contest campaign.

Write Unique Posts for Each Social Network

On every social network, you should write unique posts based on the audience there. For example, the audience at LinkedIn is different than the audience on Instagram. Same product photos can be used but the content of the social media posts should be completely unique. Before start posting on a social media, you should do research on its audience. You should check if the visitors use a specific slang in their posts, the age group of the audience and etc. For example, you can focus on using memes and gifs to promote your products on Snapchat where the majority of the customers are young.

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A Better Way to Improve B2B Sales

Not long ago, B2B sales was easy: A business identified a problem and reached out to a potential vendor to inquire about a solution. However, since the internet has grown,…

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Not long ago, B2B sales was easy: A business identified a problem and reached out to a potential vendor to inquire about a solution.

However, since the internet has grown, businesses no longer immediately reach out to vendors for solutions. Instead, businesses will research their problem online, uncover a bevy of potential solutions, check with business partners, professional networks and friends for recommendations, read online reviews and complete a number of other preliminary steps before contacting a knowledgeable B2B. What this means is that B2B sales efforts have become unpredictable, with a mishmash of traditional sales and innovative marketing techniques driving leads down the funnel.

If your B2B is struggling to boost sales, you might be suffering from this new chaotic structure within the B2B market. Thus, it will benefit you to learn about the new B2B buyer and what they want from the sales experience.

Who Are B2B Buyers?

You might be tempted to answer this question with “businesses,” but you likely already know that isn’t true. An entire organization rarely does any single action; rather, there are specific employees within the organization who make buying decisions. It’s important to market to these individuals specifically to generate sales.

However, B2B buyers change frequently. The same individuals you might have contacted before have likely moved up and out of those positions, leaving room for a new generation of B2B buyers. Indeed, research shows that younger professionals between the ages of 18 and 35 make up the majority of B2B buyers, so if you don’t know how to sell to this demographic, you need to learn, fast.

What Do They Know and What Do They Want?

In general, younger professionals rely heavily on digital technologies, especially in the buying process. An astounding 94 percent of B2B buyers conduct research online before making a decision, even when the purchase is intended for organizational as opposed to personal use. Unsurprisingly, as a result, modern B2B buyers are likely to take roughly 22 percent longer to reach a decision regarding their business purchase.

This behavior is largely because modern B2B buyers are exceedingly skeptical of the sales and marketing messages they encounter. Because sales reps will always push their sales agenda rather than honestly help solve a problem for as little money, time and energy as possible, most buyers look elsewhere before they have to encounter your sales team. Even then, they much prefer sales reps who don’t apply pressure during the sale or hassle them when following up with leads.

Additionally, there are often more people involved in the business purchase process these days. While younger professionals are tasked with performing research and pulling the trigger, they must receive approval from a series of higher-ups. Thus, attracting and convincing the contact is important, but you must do the same for superiors in the company, too.

How Do You Sell to These Buyers?

In truth, there is no single procedure that will guarantee you a greater volume of B2B sales. Instead, you should be practicing account-based marketing and selling, which allows you to target members within an account and produce dedicated marketing and sales plants to win their business. Account-based strategies look different for each business and each buyer, so it helps to have experts and specialized tools to manage your efforts.

In addition, you should strive to enable your buying audience with information. They are already seeking info about potential solutions, so by offering that info — without the pressure to contact your sales team — you can pull B2B buyers to your online assets, like your website’s blog or social pages. Just by taking advantage of this information, buyers are more likely to remember your business when they prepare to contact potential vendors.

To perform account-based strategies well, you will need to align your marketing and sales teams toward the same goals: increasing brand awareness and increasing deal size, as opposed to getting as many leads as possible to convert. You might have your marketing team educate your sales team on available content, so sales reps can point buyers to these resources for additional information. In turn, your sales force can feed your marketing department data on specific pain points felt by buyers, so the marketing content can be laser-targeted.

B2B sales aren’t the walk in the park they used to be, but that doesn’t mean your business is doomed. By shifting your efforts to accommodate the preferences of the modern buyer, you can win even more accounts than ever before.

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The Benefits of Getting a Professional Business Valuation in New York

Most business owners assume that a business valuation in New York is only important when selling. However, a good busines valuation gives the owner much more than the current value….

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Most business owners assume that a business valuation in New York is only important when selling. However, a good busines valuation gives the owner much more than the current value. It can also show the value of the company against factors such as market competition, income values, amongst other factors.

Pre-Sale Planning

A professional business valuation in Manhattan is a must when deciding on selling a. It allows the business owner to identify key drivers that contribute to the value of the business and those that need to be improved. Having a company perform a business valuation before you sell can give you the time to adjust so that you can get a better price for your business.

Even though there is some level of subjectivity expected in every valuation, the data presented is very useful in negotiating a higher price. Without this data, a business owner may appear to be fumbling with facts during the negotiation process. Presenting this data in black and white can inspire confidence in the buyer and the seller alike as they work towards a deal.

Understand Value of Assets

In many formal business processes estimates are not considered since they are taken as intelligent guesswork at best. Simple data such as asset value, market value, and income and profit statements are not always enough.

You need a clear evaluation of your assets for certain business processes such as when getting an insurance. Insurance companies require a document that shows the true value of the business. Many of these companies may also require that the document is up to date.

Third Parties will still Evaluate Your Business

It is important to realize that third parties will inevitably perform a business valuation on your business whether or not you acquire a professional business valuation in NY. Since third parties do not have access to all the data, they’ll simply use what they can evaluate the business implicitly or explicitly.

Without solid data from a professional business valuation, the third parties will assume their data is representative of what your business is worth. This is not only a disadvantage when selling your business, but it can impact you negatively in other ways, for example when approaching a lender for a loan.

Preparing for the Unexpected

Businesses need to navigate difficult situations quickly to avoid stagnation that can negatively affect the business’ future prospects. Often in the business world, certain situations may occur that the owner had not anticipated. For example, they may be disputes between the shareholders of the company. Having an up to date valuation of your company can in many cases allow the owner of the business to quickly navigate this issues.

Its Good Business Practice

A professional business valuation in New York aims to assess the risk and determine the real value of the business. This way the managers can have the data to pinpoint where the weaknesses are and areas with great potential. In case the owner needs to sell the business or get a loan, there will be adequate time to prepare and address the issues before approaching lenders or buyers. Valuation allows the company to make realistic expectations and be more proactive in tackling the issues it faces.


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Online Marketing for Small Business That Works

Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and…

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Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and small businesses must master its use or be left behind by competitors who do.

Here are two important types of online marketing that small businesses should focus on today.

Enterprise SEO

Search engine optimization or SEO is the highly regarded Approach of using specific tools and strategies to assist a company in getting its website and web pages listed high on internet search engines. Google, Yahoo, Bing, and other top search engines all use specific Algorithms for how they order the list of web pages that come up in a web search. Algorithms are constantly changing and take into account many different factors including keywords, popularity of a website, quality of the content on a website, another relevant factors.

The most sophisticated types of SEO is usually carried out by online marketing firms who specialize in the discipline. SEO can be International or localized depending upon the focus of the business. In terms of local SEO one very important area of importance is to Getting names and mentions of the website on other websites no. These are called citations and assist in the rankings of a website.

Some companies specialize in helping to build the citations in an above the board way. This is called White Label citation building. Navads is a company that specializes and white label citation building and Companies can utilize Navads citation building option to help increase search engine ranking. Navads can also ensure that information about a company is correct so that when it appears on other websites like mapping software including Google Maps, Apple Maps and Waze for example, it appears accurately and provides the correct information and always leads back to the company’s website.

Social Media Marketing

If traditional Market is it looking where everyone is gone, they need to look no further than social networks. Today’s social networks track more than two billion members visit websites like Facebook, weather, and YouTube, for entertainment, news and to socialize with each other. Smart companies of all sizes need to furiously create engaging marketing campaigns on social media websites. Marketing to members of social networks is very different than traditional marketing. Instead of putting the product out front, companies must develop a relationship with the social network member, utilizing their brand.

This often means developing video content that can engage members and get them interested in the company before its products or services. Once the member feels comfortable with the brand, he or she is open to discussing products and services in creating a customer relationship with the company. This type of customer building takes more time and attention, yet with a larger market available, the energy and effort can often be worth it.

SEO and social media marketing are two of the hottest and most effective styles of marketing today. Take the time to invest in learning how to utilize each effectively and it will increase your company’s bottom line.

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Reward and Recognition Programmes Have Become an Expected Norm for Millennials

Employee engagement is the key to the growth of a business. However, the lack of engagement is a growing problem in the business world. More than 70% of workers in…

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Employee engagement is the key to the growth of a business. However, the lack of engagement is a growing problem in the business world. More than 70% of workers in the US alone aren’t engaged at work.

It’s commonly believed that employees who don’t actively participate in business operations aren’t sincere with their work. However, there are certain factors that take away the interest of employees and they start looking for other opportunities.

Some business owners try to retain the top talent by offering an attractive salary package. But sometimes, it’s not enough to retain them for long. Lack of reward and recognition programs at workplaces is the major reason why millennials switch jobs.

Reward and Recognition Programmes

Reward and recognition programmes make employees feel valued. Knowing that their efforts are appreciated, they actively take part in business activities.

You can reward your top performing employees with annual bonuses. Upon completing a project successfully, you can give them a day off or arrange a dinner to celebrate their success. Sending gifts on birthdays or work anniversaries also prove effective in increasing employee engagement.

Many business owners avoid investing in reward and recognition programs due to limited financial resources. However, you don’t necessarily need to offer monetary benefits to engage your employees and attract top talent from the market.

Regular feedback from managers and recognising the hard work of employees can also give positive results. When an employee performs exceptionally well, managers can appreciate them during meetings. This will also motivate other employees to give their best performance at work.

Why Millennials Expect Reward and Recognition Programmes at Workplaces

Around 36% of the workforce is made up of millennials. Therefore, it’s extremely important to focus on improving their engagement in the workplace. However, they tend to lose their focus when they feel like their efforts are going in vain and no one notices their hard work.

So, businesses should offer monetary as well as non-monetary incentives for their employees to control turnover rate. can help you effectively manage employee reward program.

Promote a culture of appreciation. You can use a platform accessible to employees only. Managers can leave feedbacks for employees, whereas the employees should also be encouraged to appreciate each other. This will give your employees an extra boost of confidence.

Due to heavy workloads, employees find it difficult to maintain a work-life balance. You can allow them to work from remote locations or offer flexible work hours to facilitate them.

Incentive programs can also help you attract talented employees and retain them. On the basis of their performance, employees should be awarded points. They can redeem the accumulated points for travel incentives or gift cards. It’ll motivate them to perform even better the next month to get more benefits.

Millennial employees comprise a majority of the workforce. Therefore, it’s crucial to keep them engaged to retain them. Part of the reason is the lack of money that is made when starting out at a new company. In this case, direct lender payday loans can be a very useful asset. An effective way to achieve your targets is to introduce a reward and recognition program. This will make them feel valued and assist in improving their performance.

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5 Australian Corporate Brands That Have Gone Global

  It takes immense effort to set up a new business. You need to acquire resources, hire skilled staff, effectively manage business operations, and think of creative ways how you…

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It takes immense effort to set up a new business. You need to acquire resources, hire skilled staff, effectively manage business operations, and think of creative ways how you can attract and retain customers.

Australian market is quite attractive for businesses. The increasing opportunities for growth attract investors from around the globe.

Local businesses try various tactics out to grab the attention of target audience and beat the competition. Branding and marketing agencies, such as BrandMatters Branding Agency, help them promote their products or services and expand their customer base.

Over the past few decades, several domestic businesses have become global due to their unique ideas, top-quality products, and effective branding strategies. Here are a few corporate brands that originated in Australia and have now become a global name:

  1. ANZ Bank

ANZ Bank was founded by Australia and New Zealand Banking Group and is headquartered in Australia. It’s the fourth largest bank in the country. This reputable bank gained customers’ trust through transparent dealings.

It facilitates customers to conveniently transfer money to the countries where it operates. Through credit cards, the bankmakes it easier for people to make payments without having to keep cash with them.

  1. Bundaberg Brewed Drinks

Bundaberg Brewed Drinks is another Australia-based business that now has an international profile. It was set up as a small family business. The company was initially known as Electra Breweries, but it was renamed as Bundaberg Brewed Drinks in 1960’s.

The business previously focused on brewed and non-brewed soft drinks. However, in 1990’s, they turned their focus to ginger beer. The company hired an in-house team to market the products and they soon targeted the US market to become a global brand.

  1. Blackmores

Blackmores was founded in Australia in 1938 as a small family-owned business that sold naturopathic health supplements. It has now become an international business with more than 1,000 employees.

The business focuses on selling supplements prepared from natural products. The health supplement company faced various challenges in the past, but through sheer hard work and innovations, the business not only survived but became a popular name in the global market.

  1. Woolworths

Woolworths is a well-known grocery store chain that originated in Australia in 1924. The supermarket has now around 1,000 stores in different parts of the world.

The shopping store now provides an online catalogue and facilitates customers to do grocery shopping from the comfort of their home.

  1. Lucas’ Papaw

The brand is recognised by its most popular product, Lucas’ Papaw Ointment. The red packaging is the trademark style of the product which is used as a treatment for rashes, burn marks, and other aches. The product is often used by makeup artists to keep artificial eyebrows and lip gloss in place.

Originally, it was a small business, but when they promoted the cosmetic use of the ointment, it didn’t take long before Lucas’ Papaw became an international brand.

To be precise, customer satisfaction is extremely important to make any business successful. Without offering quality products, the aforementioned businesses may not have succeeded in targeting the international markets.

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4 Customised Promotional Items to Impress the Fitness Fanatics

Do you believe that it’s a waste of resources to invest in customised promotional products? Then it’s time you should explore the benefits of these promotional items so that you…

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Do you believe that it’s a waste of resources to invest in customised promotional products? Then it’s time you should explore the benefits of these promotional items so that you don’t lose your business to your competitors.

The right promotional products can benefit your business in the following ways:

  • Raises brand awareness
  • Makes your marketing efforts more fruitful
  • Gives your brand a prolonged exposure
  • Builds a strong relationship with customers and promotes loyalty
  • Reduces marketing costs

Now that you know about some of the benefits of custom promotional products, you may be thinking about the right items to attract your target customers. For this purpose, you should fully understand the interests of your customers and choose the promotional items accordingly.

Let’s take a look at some promotional items that can help you grab the attention of fitness fanatics and establish your goodwill:

1.     Protein Shakers

Protein shakers are perfect for fitness enthusiasts. They can use the product to prepare their favourite energy drinks or power protein shakes. If your company deals in fitness equipment, protein shakers imprinted with your brand and logo can particularly benefit your business.

When your customers carry the custom protein shakers to the gym, they will promote your brand. It’s a cost-effective approach to promote your brand and attract the potential customers. At, you can order custom protein shakers in different sizes.

2.     Collapsible and Reusable Water Bottle

When going to a gym, walking or jogging in a park or participating in any outdoor activity, the health-conscious people usually keep a water bottle with them. However, they may find it difficult to carry it around. You can help them out by presenting them collapsible and reusable water bottles. Just make sure they feature your brand name and logo in prominent colours.

3.     Custom Cooling Towel

A cooling towel is a perfect choice for fitness fanatics. However, if you choose a low-quality cooling towel just to save costs, it may backfire. You should rather invest in high-quality towels that cool quickly and provide comfort to your customers.

Instant cooling towels cool down quickly despite the repeated use. Its long-lasting cooling capabilities can refresh the person in question. Moreover, make sure that the towels are reusable and are free from hazardous chemicals.

4.     Armband Phone Holder

Smartphones have become an essential part of our lives. Even when people go for fitness activities, they usually keep their smartphones with them. Through certain mobile apps, they can keep track of their physical activities and improve the productivity.

If you’re looking for the perfect items to impress your fitness fanatic customers, then you should give armband phone holders a try. It can help them keep their smartphone close even when they are exercising. It’s equipped with an adjustable strap that keeps the phone in place. You can customise these phone holders and print your brand name.

Custom promotional items are crucial for any business. The above-mentioned items are your go-to options to impress your fitness fanatic customers and invoke loyalty.

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3 Useful Tips for Running Loyalty Programs in Australia

Most companies run loyalty programs to retain their customers and increase customer engagement. But it’s not easy to run a loyalty program. An organization needs to put in efforts to…

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Most companies run loyalty programs to retain their customers and increase customer engagement. But it’s not easy to run a loyalty program. An organization needs to put in efforts to make it successful, especially in a country like Australia where the competition is tough and companies keep coming with bigger and better loyalty programs every now and then.

In order to make a loyalty program successful in Australia, most companies promote their loyalty programs by marketing them aggressively. It works because aggressive marketing lets people know what a loyalty program is offering them and how a loyalty program adds value to a product or service. In short, marketing a loyalty program makes the customers use your brand.

When an organization sets out to promote its loyalty program, its objectives are twofold – to make their new customers aware of their loyalty programs and keep the existing customer base engaged with their targeted campaigns. This article will share three valuable tips that will be the guiding light for Australian companies who want to run successful loyalty programs. For more tips and guidelines, contact Power2Motivate Australia today.

1-    Stop Overplaying Your Discount Card

Loyalty programs are incomplete without discounts. Discounts are and will always be a fundamental part of loyalty programs. But sometimes too many discounts are not very effective. For instance, if a customer is already determined to buy your product or service, then a heavy discount being offered via loyalty programs is sort of a waste on such customers. The best way to run a loyalty program is to offer a different discount card to new customers and a different one to loyal customers who you know will purchase your product in any case.

2-    Come Up with New Ways to Make Customers Feel Special

Loyalty programs offering simple discounts do not always appeal to all customers. It’s something they have grown used to. Simple discounts do not offer an experience that stimulates the senses of customers. This is where the emotional appeal must be used to create associations with loyalty programs. Emotional and memorable connections will leave a deeper impact on customers for sure. What companies need to do is come up with exclusive offers for its loyal customers to make them feel special and different from the company’s ordinary customer base.

3-    Know Your Customer and Personalise the Program Accordingly

Brands like L’Oreal do this. They personalise their loyalty programs. Personalisation can be done easily in loyalty programs because the data collected through these programs offer companies a great opportunity to know their customers in detail. With the help of that data, brands can devise personalised and effective discount strategies and experiential rewards that are targeted towards specific segments of customers.

These three tips can make brands in Australia run loyalty programs effectively and achieve the desired results in no time. Although this is not all that can be done to make a loyalty program successful, these three tips must have given you the idea of how you need to administer your brand’s loyalty program.

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