Business Pages

Your 360 Degree Business Knowledge Resource

Category: Tech

Online Marketing for Small Business That Works

Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and…

Continue Reading

Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and small businesses must master its use or be left behind by competitors who do.

Here are two important types of online marketing that small businesses should focus on today.

Enterprise SEO

Search engine optimization or SEO is the highly regarded Approach of using specific tools and strategies to assist a company in getting its website and web pages listed high on internet search engines. Google, Yahoo, Bing, and other top search engines all use specific Algorithms for how they order the list of web pages that come up in a web search. Algorithms are constantly changing and take into account many different factors including keywords, popularity of a website, quality of the content on a website, another relevant factors.

The most sophisticated types of SEO is usually carried out by online marketing firms who specialize in the discipline. SEO can be International or localized depending upon the focus of the business. In terms of local SEO one very important area of importance is to Getting names and mentions of the website on other websites no. These are called citations and assist in the rankings of a website.

Some companies specialize in helping to build the citations in an above the board way. This is called White Label citation building. Navads is a company that specializes and white label citation building and Companies can utilize Navads citation building option to help increase search engine ranking. Navads can also ensure that information about a company is correct so that when it appears on other websites like mapping software including Google Maps, Apple Maps and Waze for example, it appears accurately and provides the correct information and always leads back to the company’s website.

Social Media Marketing

If traditional Market is it looking where everyone is gone, they need to look no further than social networks. Today’s social networks track more than two billion members visit websites like Facebook, weather, and YouTube, for entertainment, news and to socialize with each other. Smart companies of all sizes need to furiously create engaging marketing campaigns on social media websites. Marketing to members of social networks is very different than traditional marketing. Instead of putting the product out front, companies must develop a relationship with the social network member, utilizing their brand.

This often means developing video content that can engage members and get them interested in the company before its products or services. Once the member feels comfortable with the brand, he or she is open to discussing products and services in creating a customer relationship with the company. This type of customer building takes more time and attention, yet with a larger market available, the energy and effort can often be worth it.

SEO and social media marketing are two of the hottest and most effective styles of marketing today. Take the time to invest in learning how to utilize each effectively and it will increase your company’s bottom line.

Comments Off on Online Marketing for Small Business That Works

Considerations to Make Before Choosing a Forex Broker Online

While the popularity of forex markets is growing exponentially, it comes with numerous risks. Before indulging in the forex realm, there are numerous considerations to make. First, understand that markets…

Continue Reading

While the popularity of forex markets is growing exponentially, it comes with numerous risks. Before indulging in the forex realm, there are numerous considerations to make.

First, understand that markets forex is the biggest globally so far. While it has shown massive potential for growth and gain, it can expose traders to huge losses.

Some of the factors you should consider prior to joining the forex market are; trading strategy, capital flexibility, and personal objectives.

The right forex broker is capable of propelling you towards forex trading success. Below are various things you should put into consideration before choosing an online forex broker.

1.     Legitimacy

As the forex market grows, many illegitimate forex brokers are taking advantage of the growth to swindle unsuspecting traders of their hard earned money. It is, therefore, important to do due diligence before signing contracts.

Ensure that the broker is duly registered with Futures Commission Merchant, and also regulated by CFTC (Commodity Futures Trading Commission.) Browse through their website for more financial statistics and information in regard to brokerage.

If you are not yet convinced, proceed to their parent organization’s website. Tread carefully if there is no convincing information. This will prevent you from losing your money.

2.     Foundation

The number of forex brokers online is increasing each day. This is enough reason to exercise great caution before committing yourself in any contract. Remember, forex brokers are often affiliated with big lending organizations or established banks.

This is attributed to the high leverage in the forex market. Many brokers provide approximately 100:1 leverage which usually translates to huge sums of money. Do your background check and conduct enough research to establish the organizations behind the brokerage. Find out how stable they are before signing any contracts.

3.     Accessibility

How accessible are they? Do their customer service numbers work? And if they do, how does the personnel interact with their customers? As it is with many companies, do due diligence on your forex broker before making any commitment.

Establish how effective they are when it comes to supporting their customers. Ensure they are competitive enough to handle and solve problems you may have whether they are general or technical.

Seek to find whether they have designated staffs particularly for handling customer complaints. Do not engage yourself if the broker appears to be lax in service delivery. Remember, sub-standard customer service is risky in the forex realm. It can result in huge losses which you want to avoid.

4.     Resources

Today, the average foreign exchange broker provides a wide range of services. The real trading is executed through their trading systems and this should be evaluated and assessed before the signing of any contracts.

Ensure that the system can compete with modern market standards which include actual time charts, live news, consolidated technical regulation tools, trading system support, and up to date market information.

Some brokers provide fundamental and technical evaluation, various trading tools, and economic calendars. Ensure that the broker provides you with a whole range of services in order to increase your chances of success in forex trading.

5.     Type of Account

Your trading requirements determine the type of account you choose. Do your research on the different accounts available prior to indulging in the forex market. When you finally decide to begin searching for a forex broker, ensure they provide various trading account types.

6.     Leverage Resilience

Forex markets come with increased leverage. It is the only market where traders have the potential to make huge amounts of money from limited investments. Even then, increased leverage does not always work for every trader.

High leverage increases the risks. If your investment capital is restricted, increased leverage enhances your opportunities. However, if you have huge investment capital, your leverage will decrease. Always ensure that the broker provides various options depending on a trader’s requirements.


The markets forex is always developing and as technology advances, it is certain to experience more growth. Additionally, there is huge forex trading profit potential in any global market. Even then, take time before indulging in forex trading. The above guide should help you choose a suitable forex broker.

Comments Off on Considerations to Make Before Choosing a Forex Broker Online

British Government launches new cyber security export strategy

The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the…

Continue Reading

The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the rest of the cyber space on its toes. It is a global fight and the British government recognises the need to take the fight further.

With Brexit fast approaching, the government has had to carefully consider what industries and areas of expertise are promising enough to serve as growth export markets after the country leaves the EU. The Department for International Trade (DIT) has launched a new strategy to export the UK’s cyber security market.

According to Dr Liam Fox, the new strategy will position the 800 cyber security companies in the country to protect networks across the globe and provide security for high profile international buyers, who need something more than the level of security dedicated servers can provide.

What Exactly is the Cyber Security Export Strategy?

The DIT’s new strategy focuses on three levels of support:

First, DIT will serve as a trusted advisor connecting governments, CNI and financial services providers with UK companies that can provide the security solutions they need. In order to achieve this, the DIT will use its global offices while working closely with industry leading bodies, academia, trade and commercial experts, as well as other parts of government.

The target countries include India, which is considered to have potentially large opportunities; Japan where the government could use some help building capability for cyber security, especially as the Tokyo Olympics and Rugby World Cup are underway; the Gulf where the focus will be on central banks and other areas of the financial sector, as well as national infrastructure and government; the USA, who is a key partner with wide-reaching expertise; and Singapore, who serves as the South East Asian cyber-security hub.

Secondly, six key sectors have been identified as areas expected to have the highest security budgets since they happen to be prime targets for attackers. These include the financial services sector where spending on cyber security went up to £16.09 billion in 2016. Governments spent even more, with spending reaching £27.66 billion. Next on the list is healthcare, having spent £4.06 billion. Over the next three years, these figures are expected to explode, so there can be no better time than now for DIT’s strategy. The other target markets are automotive, infrastructure, and CNI.

Thirdly, the strategy is expected to help with marketing and branding around the globe. Smaller companies would have the support they need to secure cyber security contracts and anyone would be able to access DIT offices globally.

Export controls

In the area of export controls, there are concerns about cyber security companies selling to repressive regimes and companies who hide the end user. There are also concerns regarding how cyber security products can be potentially abused. The DIT’s export strategy document indicates the body’s intent to ensure that licensing decisions are timely, well-informed, and rigorous.

Comments Off on British Government launches new cyber security export strategy

Top 5 Mobile User Experience Nightmares and How to Avoid Them

With the number of mobile phone users globally expected to rise to 5 billion by 2019, it is paramount that businesses are at the top of their game when it…

Continue Reading

With the number of mobile phone users globally expected to rise to 5 billion by 2019, it is paramount that businesses are at the top of their game when it comes to mobile. Not only do you have the pressure of customers’ expectations but also you need to adhere to Google’s Mobile-First Index. With nearly 60% of all traffic coming from mobile devices and expectations for this number to continue to grow – should businesses prioritise the mobile experience over desktop?

The short answer is yes, the importance of mobile is essential when establishing your online presence. Yet, many sites continue to subject their consumers to mobile user experience (UX) nightmares that could easily be avoided. Here’s how:

  1. Page speed too slow

One of the most frustrating experiences for users is waiting for a page to load; in fact 53% of mobile users abandon sites that take longer than 3 seconds to load. A fast site provides a good user experience and a satisfying UX leads to a greater percentage of conversions.

Looking to limit the number of files required to download, keeping images at a low resolution and reducing the use of JavaScript are all valuable options when it comes to providing a faster mobile site speed.

  1. Different content across devices

The average household has 10 connected devices and this is predicted to increase by 2020. It’s paramount for sites to maintain consistency in their content across all devices, particularly as more and more of us are using multiple platforms for searching.

Say you’re browsing to purchase a new car. Early one morning, you start researching new cars on your laptop and find something you like. In the evening, whilst you relax on the sofa, you grab your mobile to relook at the car you had found earlier. However, what you saw and read on your laptop is different to what you see on your mobile.

This could be confusing for the customer. Inconsistency of content through different platforms could significantly disrupt the customer journey to conversion.

First of all it’s important to maintain good content balance on mobile sites, especially between having enough necessary information and not overloading the content which could require too much scrolling.

Some sites edit their content drastically from their mobile to desktop platforms. If you condense your information, ensure you’re consistent with the key detail of any product or service on all platforms rather than cutting or changing content dramatically.

Ensuring your mobile site is of a high quality and that it provides the best user experience could require additional funding. Should a redesign be needed to allow your site to be suitable for all devices, it could mean switching to a new content management system (CMS). Consider your budget or the loan alternatives available to you when looking to fund the improvements on your mobile website.

  1. Barriers when checking out

An example of a barrier a customer may experience when checking out online is if they’ve taken the step to purchase and clicked ‘checkout’, yet find themselves facing mandatory sign ups or returning customer logins to complete before they can purchase their goods. These barriers could stop the customer in their tracks and lead to them abandoning the transaction all together.

If the user is a returning customer, you are asking them to remember which email they used previously and the correct password. If your user is a new customer, you are asking them to decide whether they want to register their details with you. Either way, it unnecessarily stops the customer in their tracks from attaining their goal – buying your product or service.

As we mentioned earlier, over half of all traffic is now coming from mobile devices. With this in mind it may be worth allowing consumers the option to sign in as a guest to ease the process of purchasing from you. If they become a repeat customer, they are then more likely to sign up once they have got to know your brand better.

  1. Long and fiddly forms

When browsing on your mobile you are looking for quick and easy answers. How many times have you gone to fill in a form on your mobile that has frustrated you?

Whether that’s because the form is clunky, too long and because you haven’t got the time to fill it out, you decide to look elsewhere: or you experience scrolling problems, continually changing keywords from letters to numbers; or the field boxes are so tiny that your fingers keep pressing the wrong box. Forms that are too long and fiddly to complete could be putting your customers off and you could be losing potential conversions.

Try to keep forms as simple as possible by only requiring details that are really necessary and that will lead to the next step towards conversion. Consider implementing dropdowns for quick answers or checkboxes. To make it easier for the user use input type ‘number’ for fields that require phone numbers, this way the numerical keyword will pop up automatically.

  1. Scrolling to the menu

Your mobile is only a small screen in comparison to your desktop and can only display so much information, so it’s no wonder you’ll be scrolling down for far longer to find what you are looking for.

However, if you wish to navigate to a different part of the site, this could mean scrolling all the way back up to the top to access the menu. This can be annoying and repetitive for the customers.

This is a simple problem to solve and could provide a smoother user experience. Consider implementing a sticky menu, so no matter how the user scrolls or uses your site, the menu is always easily accessible. This could even be a smaller version of your main menu so your content still stands out on the page.

Comments Off on Top 5 Mobile User Experience Nightmares and How to Avoid Them

Don’t get caught out whilst driving

There is nothing worse than being blamed for an accident that you know was not your fault. If this has happened to you, or even if it hasn’t, as potentially…

Continue Reading

There is nothing worse than being blamed for an accident that you know was not your fault. If this has happened to you, or even if it hasn’t, as potentially it could, then consider purchasing a camera for your vehicle that constantly records your every driving move, giving you great peace of mind.

Ensuring you have an irrefutable, independent witness in the event of an accident via your camera is not the only benefit from installing one in your vehicle. Licence plate camera installation can result in your car insurance firm significantly reducing your insurance costs and it is a measure applauded by the police, as they often use captured film footage to prosecute traffic violations. Another benefit is with regard to ‘Crash for Cash’ incidents which sadly, are on the increase and film footage can lead to the prosecution of the perpetrators and also means that you do not get penalised by your insurance company, for something that was outside your control.

Which camera to pick is a decision that many find difficult to resolve, as there are so many different ones to choose from. Some cameras record with accuracy, whilst some do not produce images with such clarity. As long as the images are of an acceptable quality, which the majority are, most will suffice. Greater picture clarity, usually equates to a higher cost and obviously budget issues will dictate which range of cameras can be afforded by each individual. There is a vast price range available, from relatively cheap versions to exceedingly high costing models.

Cost and picture quality are not the only issues to consider when purchasing your camera. The color of film used needs to be thought about. Color versions tend to be more expensive than the black and white models and it needs to be noted, that when it comes to using film footage to prove a claim or to prosecute, it does not affect its viability as evidence. Larger monitors are some peoples choice, while others prefer to opt for smaller ones. It is just down to personal preference as it does not affect the performance of the camera in any way.

Installing your camera should be a fairly simple operation and again there is choice with regard to how your device is fixed into your car. Cameras can be directly mounted onto the dashboard, suspended with velcro ties from the rear-view mirror or directly appended to the windscreen using strong suction cups. When placing the camera, care must be taken to ensure that the location of the camera in no way impedes the view of the driver and that the view of the camera incorporates the road directly ahead.

While the use of cameras is perfectly legal, if you decide to have the sound option of the camera on, as a measure of courtesy, you should make any passengers aware that their conversations could potentially be captured on tape and give them the option of asking you to turn the sound facility off whilst they travel in your vehicle.

Comments Off on Don’t get caught out whilst driving

Everything You Need to Know About the iPhone X

Apple recently revealed its new line of devices including the iPhone X. Tim Cook, Apple’s CEO, refers to this new innovation as “the future of smartphones”. Aside from its sleek…

Continue Reading

Apple recently revealed its new line of devices including the iPhone X. Tim Cook, Apple’s CEO, refers to this new innovation as “the future of smartphones”.

Aside from its sleek design, the iPhone X offers several features that are sure to attract savvy smartphone users. This premium smartphone device promises to be Apple’s most innovative offering yet.

Think you have seen all that Apple iPhones have to offer? Think again. Here is everything you need to know about Apple’s new iPhone X.

1. The iPhone X comes with a hefty price tag.

With a starting price of $999, purchasing the iPhone X requires a significant financial investment. Since most cell phone companies offer no-interest installment loans on their devices, paying for this phone will not present a problem for Apple enthusiasts.

2. It features an all-glass design.

A glass smartphone might seem like a deal-breaker for you if you have a tendency to drop your cell phone. According to Apple, the phone has been constructed using an extremely durable type of glass. When you purchase the iPhone X, you can be sure that you are getting a sturdy phone that will not crack under pressure.

3. The front of the iPhone X is completely covered by the display screen.

The screen has a diagonal measurement of 5.8 inches. This is about an inch bigger than the iPhone 7.

4. The X stands for the Roman Numeral 10.

The X signifies the 10-year anniversary of the Apple iPhone. Now that you know this, you can go to the store and shop for this phone with confidence.

5. The iPhone X does not feature a home button.

With this phone, Apple engineers are changing the way iPhone users interact with their phones. If you are concerned that you will not be able to access your data easily, you shouldn’t be. You can get quick access to your home screen with an upward swipe of your phone.

6. The iPhone X uses facial recognition to unlock your device.

On other Apple devices, your fingerprint unlocks your device. The new Apple iPhone X has eliminated this feature and opted for a more advanced safety feature.

7. The iPhone X offers an extended battery life.

This phone offers two more hours of battery life than its previous offerings. With this new smartphone offering, Apple is working hard to make this phone worthy of its retail price.

8. The iPhone X is available in only a few colors.

In fact, the only two colors that are being rolled out at this time are space gray and silver.

9. The iPhone X offers wire-free handling.

Apple understands that any device that requires the use of too many cords can cause frustration for its users. For that reason, they have eliminated the need for wires. The phone features QI wireless charging.

10. The iPhone X will be available in late fall.

Pre-order for the iPhone X begins on October 27, and shipping begins on November 3. If you are still not sure about investing in a new smartphone, you have plenty of time to think about it.

True to form, Apple has set a high bar for its competitors. The Apple iPhone X will be an industry game-changer.

Comments Off on Everything You Need to Know About the iPhone X

Keeping Track of Your Small Business Finances Using Online Tools

Starting a small business is, of course, an incredibly overwhelming experience. There are always factors that you haven’t accounted for, and trying to keep a good overview on everything that’s…

Continue Reading

Starting a small business is, of course, an incredibly overwhelming experience. There are always factors that you haven’t accounted for, and trying to keep a good overview on everything that’s going on can sometimes feel completely impossible.

Nevertheless, tracking your finances can be a much easier burden to manage than you may originally have thought. Using the tools we’ll be sharing with you today, you can start to keep a closer eye on your finances without needing to become the kind of number-crunching accountant you always thought you needed!


Since it first hit the market back in 2010, Wave has grown in popularity exponentially; in fact, over two million people have used it to handle their account, payroll, and invoicing requirements.

To make things even easier, the app has its own receipt scanner, meaning that you don’t need to use a bulky desktop alternative just to track the costs of the lunch you treated your latest client to!

One of the most useful features the app has is its ‘Find an Accountant’ option; should you run into any serious financial trouble or concern, you can find someone to help you sort things out without even needing to leave the app!

Wave is free, and we definitely recommend it for anyone who needs to track invoices and accounts, whether you’re a freelancer, business owner, or an accountant yourself.

While Wave is an incredibly useful app, does have a significantly prettier design on its side. The invoices it allows you to generate wouldn’t look out of place next to those produced by an actual accountant, and the unique colour-coding system allows you to keep an eye on the progress of your affairs at a quick glance.

If you have less than five clients per month, Due is free. Otherwise, pricing options start at just $3 and this will open up some seriously useful features, including unlimited invoicing, recurring payments, and paypal integration.

You Need a Budget

We recently wrote about You Need a Budget (YNAB) in another article where we were discussing useful apps for tracking personal finances; but would you believe it, it’s also a great tool for small business owners to use to track finances.

Much like its behaviour with personal accounts, YNAB helps you to make informed decisions based on actual calculations. This means that you’re not spending money that you expect to have at a later time, only the funds that are already in your account.

You can use it to automatically pencil in payments, split transactions, and schedule upcoming bills.

And even better – if YNAB appeals to you and you find it works well for your needs – there’s no need to subscribe to a monthly or even annual plan. Instead, you’ll be given a free trial upon signup and, once it expires, you can by an unlimited license for $60.

So there you have it; a selection of our favourite tools to use when managing your small business’ finances. Keep checking back for more great articles like this in future, as we’re just getting started!

Comments Off on Keeping Track of Your Small Business Finances Using Online Tools

Investing in Apps for Future Profits

Thanks to the app ecosystem growing in such a significant fashion, there’s now a booming market of mobile apps designed to help you make money. Whether you’re a seasoned FOREX…

Continue Reading

Thanks to the app ecosystem growing in such a significant fashion, there’s now a booming market of mobile apps designed to help you make money. Whether you’re a seasoned FOREX trader or a rookie, everyone can do with a little extra cash in their pocket at the end of the year.

That’s why, today, we’re going to show you how you can invest in apps and start making a small nest egg for yourself. By signing up with any of these services, you can get to work on your portfolio and start seeing some serious gains; you won’t be like Gordon Gecko (though that’s a good thing, right?) but you will have a little change to throw around.


Investing in Apps can turn your phone into a profit center

Acorns is a pretty ingenious idea for an app. Basically, it’s an iOS and Android app (which you can download for free) that helps you turn your spare change into returns that are actually significant – over a long-term basis, of course.

So how does this work? Well, first, you download the app and sign up to their service. Link your account to whichever bank card you’d like to use, and then forget about it. Whenever you use that card to pay for items in the real world, Acorns will deduct it from the next highest dollar value (which is a fancy way to say that it rounds the price up to the next dollar).

The difference is then invested into your portfolio, and Acorns allows you to decide how risky you’d like your trades to be. The lowest risk will, of course, offer the steadiest returns, but at a rate some of you might find boring. The higher risk, on the other hand, may pleasantly surprise you one day – but don’t say we didn’t warn you if you end up broke!


For those of you who’d like a more traditional type of experience, Betterment is somewhat like having your own personal stock trader, except its behaviour is completely controlled by a series of algorithms.

You’ll create your own account, and then pledge an investment of anywhere between 0.15 to 0.35 percent of your annual salary. By specifying the kind of returns you’d like to see (whether that be to build wealth or create a nest egg), Betterment will start to make the kind of investments that are suited to your goals and hopefully get you there.


Openfolio is a great idea for an app which isn’t directly related to making trades, but will definitely be of use to anyone concerned with keeping a comprehensive overview of their financial affairs.

Essentially, you can connect the app to every aspect of your financial life. In fact, Openfolio proudly boasts compatibility with over 100 banks, meaning that you can keep an eye of your cash flow and assets while also being presented with some very easy-on-the-eye analytics to help you understand how all of them are working together.

Likewise, it can provide advice on how you can make your cash work better for you without needing to actually do any work. This one is highly recommended by us!

For more great posts about trading, remember to keep checking back. It’s obviously a notoriously intricate thing to get involved with, but these apps can help you start to build a better future for yourself with a minimum of time invested.

Comments Off on Investing in Apps for Future Profits

Three Great Apps for Collaborative Working

It can be a huge task trying to choreograph a team that are often working from different locations. With the advent of remote working, it’s not hard to suddenly find…

Continue Reading

It can be a huge task trying to choreograph a team that are often working from different locations. With the advent of remote working, it’s not hard to suddenly find that you have twenty different iterations of the same file in different states in your inbox. Likewise, two users simultaneously updating different versions is a similar complaint we hear all too often from frustrated business managers.

However, there are apps designed specifically to make working as a collaborative team much easier, no matter how far away you are from each other. Today, we’re going to look at three particular apps which we think will make managing projects for your team much easier.

Evernote Business

Evernote Business is basically an enhanced version of their premium personal service, designed to allow teams to work together more fluidly. As well as the ability to have in-app discussions, shared work presented in order of the most relevant updates first, and easy user management, the app is built on top of a fundamentally sound design to make utilising these functions as intuitive as possible.

In fact, those of you who use it with teams of more than 25 people will even get a personalized service from Evernote, helping you to get the most out of the service. User management is particularly easy, while the included TLS/SSL encryption with two-step verification means that your work is always as secure as possible.


Everyone’s favourite tool for seamlessly backing up their files to the cloud provides many features that will benefit large teams working on the same files. It’s designed to work fluidly across all major operating systems (including Windows, Mac, Linux, iOS, and Android), while everyone who signs up will immediately receive 2.5 GB of free storage space indefinitely.

While that might not sound like a lot of storage space, we guarantee that it will take a long time to fill up if you stick to using it exclusively for word documents, PDFs, and compressed images. Dropbox is a great place to start for those teams that don’t need all the bells and whistles of the other services on this list, but just want to easily keep each other updated with which files they’re working on.


While Salesforce is really only going to be useful to sales teams, it’s safe to say that those who work in the field will struggle to find a more useful, purpose-designed service.

It is in fact several apps which can be integrated together to provide a seamless working environment. These include The Sales Cloud, which is the company’s own CRM app. It has a lot of really useful features, including sales leader-boards, and it provides instant access to all of your top leads (each of which can have their own personal page with their contact details and links to their social media profiles).

Likewise, the service from Salesforce is incredibly useful for maintaining your ad campaigns on any major social media network. You can use analytics to tailor your ads to appear for certain target demographics at a specific time, and it will automatically identify and prioritize your higher-performing ads over time, meaning that you will be getting the best returns from your campaigns.

Lastly, The Service Cloud enables you to manage your company’s customer relations in one unified place. There’s a lot of great bespoke features here, including the ability to natively Facetime any of your customers who require assistance, as well as the ability to immediately escalate urgent situations.

So, hopefully this list will help all of you looking to make a shift into the field of collaborative working. Remember to keep checking back for more great articles like this, as we’re sure to be discussing more apps which you can use to help your business grow!

Comments Off on Three Great Apps for Collaborative Working

Awesome Apps for Managing Your Finances

We live in an age of constant stimulation; if you’re not being told exactly what to buy by the television, internet ads, blogs, and YouTube videos, then you it’s just…

Continue Reading

We live in an age of constant stimulation; if you’re not being told exactly what to buy by the television, internet ads, blogs, and YouTube videos, then you it’s just as likely that you’ll be consumed by work or addiction to online technology.

With this fast-paced lifestyle, it’s not hard to lose track of what’s going on in the background; namely, the state of our own personal finances. Thankfully, there’s a slew of great apps out there which we can use to keep tabs on how much we’re spending.

Today, we’re going to look at a selection of our favourites for doing just that.

You Need a Budget

Also known as YNAB within its community, this app is pretty spectacular. Its goal is to help you visualize your finances, so that you can stop living on a paycheck-to-paycheck basis. In fact, its emphasis on assisting you in tackling your debt and dealing with unexpected circumstances is a breath of fresh air in the free-flowing world of app releases; because, when all things are considered, the only thing better than an original app idea, is an original app idea that helps you to drastically improve your standard of living.

Instead of allowing users to set their own disposable spending limits, YNAB analyses your funds by gathering information about your regular income and expenditure, and then creates a budget around that. This means that, instead of merely having saving goals, you’ll be living within the most realistic income of all – your actual earnings! Genius.


Another great tool for helping you to build your own nest egg is Acorns. By helping you to develop good financial habits, this simple app can let you start making the steps you need to build up a considerable nest egg.

How does it do this? Well, every time you make a purchase using a bank card which you’ve pre-configured with the Acorn app, it will round the amount to the next-highest dollar. By investing the difference between the price of your purchase and how much is actually deducted from your account into low-cost exchange-traded funds (and you can actually tell the app how risky you want your investments to be), you’ll start to see your rate or returns significantly grow.

After all, who doesn’t want to find an extra $500 or $1,000 in their investment account at the end of each year? We’re serious guys – try this one!

Microsoft Excel

Yes, it’s ghetto, but it gets the job done. In fact, in the years before the proliferation of genuinely useful mobile apps for managing finances, I used to manage all of my expenses using a fairly straightforward Spreadsheet I put together in Excel.

Even with the most rudimentary formulas, you can tally up how much you’ve been spending, how much has come in to your bank account, and identify those sinks where you’re spending too much money and take the necessary action needed to close them up.

Of course, there are countless ways to manage your personal finances using today’s mobile technology. In fact, for those of you who are really into it, you can combine several different tools to create a kind of monolithic, terror-inducing master method for saving money. However, for those of you who just want to save a little, any of the above options are going to get you on the right track starting today.

Comments Off on Awesome Apps for Managing Your Finances

Type on the field below and hit Enter/Return to search