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Why Building Customer Loyalty is a MUST for Small Business Retail Enterprise

Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business,…

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Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business, manage the business, do the financial accounting and do every other job you simply can’t afford to outsource. And to top that up, you must build customer loyalty. This is as important as any other business activity you carry out. The PR Newswire estimates that by 2020, the customer loyalty market would be worth 4.0 billion USD. If you think that is too much, think again.

Loyal Customers are the most Important

Research has shown that loyal customers buy more than new customers. A customer who feels a connection with your brand is more likely to purchase more products than a would-be customer. The Gartner Group estimates that 20% of your loyal clients contribute about 80% of your earnings. They will have more willingness to try new products and services from your business than others.

Loyal Customers are cheap to sell to

The average cost to sell to an existing customer is far less than the cost to sell to a new one. An existing customer would be more willing and able than other customers to find a solution to their problem from your self-service portal instead of calling you and requesting personal service. Since they are more knowledgeable about your business, they make it easier to be served, and you know, easier is usually cheaper. Also, they do not require marketing because they already know your brand. It is a win-win to have loyal customers.

Loyal Customers sell for you

When customers like a product or service they tell others. If they are loyal, they tell even more people. For instance, your loyal customers are those who would refer their connections to you when they want the particular service you’re providing. This would also help reduce your marketing cost because you have unofficial and unpaid brand ambassadors. TechOneStop suggests that a satisfied customer shares a good experience with 9 other people. They also say that a dissatisfied customer tells 22 people, so you have to ensure that every customer leaves satisfied.

Loyal Customers eliminate your competition

This Marketing Mentor post explains that loyal customers are less likely to stray towards the competition, as if they are completely happy with you a competitor simply won’t appeal. When customers believe that they get good value for their money from you, they don’t think of going elsewhere. This eliminates the risk of losing customers to your competition.

Once you’ve managed to sort the internal aspects of your business like shop protection, you can finally make the effort to improving customer loyalty. You should know it is directly connected to keeping you in business. It also doubles up as customer engagement which creates a positive connection with the customer.

They are more likely to give useful feedback and suggestions which ultimately help the business. An engaged customer is a gift to your business. You are lucky to have them and not the other way round. So, develop good customer loyalty and see your business grow in leaps and bounds.

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How Your Ancestors of the Past Can Influence Your Future

Did you ever think that your search for a long-lost relative could develop skills that could lead to a job offer? Researching your personal ancestry can improve your attractiveness to…

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Did you ever think that your search for a long-lost relative could develop skills that could lead to a job offer? Researching your personal ancestry can improve your attractiveness to prospective employers who need a person with the doggedness to follow leads, comb through old files and newspaper articles, track down relatives and create a database of information that’s searchable.  Your efforts may impress a prospective employer by demonstrating your ability to collect, sort and manage information compiled over the years. Doing the research can enable you to demonstrate a talent or skill for handling specific details that lead to heretofore unknown facts and historical information.

To the prospective employer or supervisor, any person who shows enough interest to delve into the family history and produce reams of results after sifting through records using Ancestry.com may be someone who is willing to invest personal time and energy to do substantial research.  And most employers are absolutely delighted to find candidates who are willing to spend their own time to research subjects and questions they find of interest. Candidates who shows that initiative are persons who are noticed and remembered by managers who think such characteristics can be refined and enhanced to perform high caliber work on the job. Employers also like to see workers who willingly invest their own money to help get a project done. It makes sense to buy a DNA kit from Ancestry.com with a Groupon that reduces the price by $10. Think of all the information it can unlock.

The information gathered in your ancestry research can also assist your employment hunt by helping you learn skills and procedures that can be useful for performing your work. You are also exposed to various research sites and sources of information that you can use for other purposes that can help you perform key work activities. For example, detailed historical or legal information you’ve used in the past from a little known source or database might be useful when researching information on dealing with recording changes in costs of living. It’s just one way your ancestors can help direct your future endeavors.

 

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Why Your Business Must Not Overlook Instagram

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high…

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Wondering Why Your Business Must Not Overlook Instagram? this post will fill you in...

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high street and each year sees more and more consumers hitting the internet to purchase items compared with those who are visiting physical shops. The internet is not only the place where you sell, it is also the place where you can grow your business and your brand.

One such area of your online profile should feature social media and whilst many businesses are highly active on Facebook, they must not overlook the importance of Instagram, and here is why.

Second Best

Facebook is the most used of all of the social media channels and their sister site Instagram is not far behind in second place. A recent study by comScore, internet users in the US alone send just short of 12 billion minutes on Instagram each month, can you really afford to miss out on such a large market?

Purely Visual

We live in a world where content is incredibly disposable and external links and written content can be easy to ignore. Instagram, however, is purely visual and the real Instagram followers that you have i.e. those who are regularly active will be able to only see visual content from your business which means that your message will land in a better way than through links and writing.

High Average Orders

According to Shopify, the average Instagram referral order sits at $65 higher than almost all of its social media counterparts. This means that Instagram users are ready to spend on the things that impress them and if you are offering online sales, this is a tool that you need to be making the most of.

No Filter

Facebook recently began to alter their algorithm so that the news feeds of its users would show things that it considered to be the most relevant. Once the social media channel began doing this, many businesses lost great traction in terms of their organic reach, forcing many of them to pay Facebook for what they had lost by way of ads. Instagram, however, does not do this and you can guarantee that if your Instagram follower is online with regularity, they will see what you are trying to promote.

Mobile Ready

Instagram is very much designed for mobile users and you can see evidence of this in the fact that you are still unable to post things from their desktop site. This is great news for businesses as mobile sales are growing rapidly year on year. As smartphones and other mobile technologies advance, they are in some cases replacing the tasks that we used to do on our desktop and for that reason, mobile-specific sites such as Instagram are the perfect places for you to push your business.

If you are not on Instagram yet, it is time that you were.

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Don’t get caught out whilst driving

There is nothing worse than being blamed for an accident that you know was not your fault. If this has happened to you, or even if it hasn’t, as potentially…

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There is nothing worse than being blamed for an accident that you know was not your fault. If this has happened to you, or even if it hasn’t, as potentially it could, then consider purchasing a camera for your vehicle that constantly records your every driving move, giving you great peace of mind.

Ensuring you have an irrefutable, independent witness in the event of an accident via your camera is not the only benefit from installing one in your vehicle. Licence plate camera installation can result in your car insurance firm significantly reducing your insurance costs and it is a measure applauded by the police, as they often use captured film footage to prosecute traffic violations. Another benefit is with regard to ‘Crash for Cash’ incidents which sadly, are on the increase and film footage can lead to the prosecution of the perpetrators and also means that you do not get penalised by your insurance company, for something that was outside your control.

Which camera to pick is a decision that many find difficult to resolve, as there are so many different ones to choose from. Some cameras record with accuracy, whilst some do not produce images with such clarity. As long as the images are of an acceptable quality, which the majority are, most will suffice. Greater picture clarity, usually equates to a higher cost and obviously budget issues will dictate which range of cameras can be afforded by each individual. There is a vast price range available, from relatively cheap versions to exceedingly high costing models.

Cost and picture quality are not the only issues to consider when purchasing your camera. The color of film used needs to be thought about. Color versions tend to be more expensive than the black and white models and it needs to be noted, that when it comes to using film footage to prove a claim or to prosecute, it does not affect its viability as evidence. Larger monitors are some peoples choice, while others prefer to opt for smaller ones. It is just down to personal preference as it does not affect the performance of the camera in any way.

Installing your camera should be a fairly simple operation and again there is choice with regard to how your device is fixed into your car. Cameras can be directly mounted onto the dashboard, suspended with velcro ties from the rear-view mirror or directly appended to the windscreen using strong suction cups. When placing the camera, care must be taken to ensure that the location of the camera in no way impedes the view of the driver and that the view of the camera incorporates the road directly ahead.

While the use of cameras is perfectly legal, if you decide to have the sound option of the camera on, as a measure of courtesy, you should make any passengers aware that their conversations could potentially be captured on tape and give them the option of asking you to turn the sound facility off whilst they travel in your vehicle.

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Great Examples of Conceptual Selling

(Image Credit: 123RF.com / dolgachov) The first thing to understand about concept selling is that consumers don’t really approach a transaction looking to buy a product or service. People spend…

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Car salespeople provide plenty of Great Examples of Conceptual Selling

(Image Credit: 123RF.com / dolgachov)

The first thing to understand about concept selling is that consumers don’t really approach a transaction looking to buy a product or service. People spend money to purchase something that they think will benefit them in some way. The most successful sales people understand what the prospect hopes to accomplish with the product or service and knows exactly how to tie what he or she is selling with a solution to the customer’s problem. Using a conceptual selling approach offers numerous benefits, including:

  • Allows the sales representative to get to know the customer at a deeper level and focus on achieving results
  • Draws attention away from pricing to deter the customer from going to a lower-priced competitor
  • Offers a way to stand out from the competition
  • Makes it easier for sales professionals to determine early on which customers will bring in the most revenue while costing the least to nurture

Conceptual Selling in Action

For the sake of example, assume that a car dealership just sold a new car. That’s always exiting, but salespeople often neglect to look at the big picture. A new car replaces an old one that no longer works efficiently. This is a straight product sell, which only looks at the immediate need.

A car salesperson who incorporates conceptual selling will help the prospect visualize future automotive needs as well. He or she asks the prospect to consider ongoing transportation needs and the best ways to meet them. In this example, the sales representative would ask the prospect to think about potential future problems with the car and how he or she will meet them when the need arises. This gets the prospect thinking beyond the moment and establishes an early long-term relationship between sales representative and client.

Steps Involved in Using a Conceptual Sales Approach

The first step in any sales process is gathering information from the client<. The sales representative should ask detailed questions to qualify the prospect, such as more information about their company’s problem areas. This helps to develop trust and learn more about how the prospect handles major decisions. It also sets up the selling organization as a credible one.

Moving on, the salesperson should now focus on answering the prospect’s questions and providing detailed information about the product or service. This is another important area where it’s important for the presenter to separate his or her company’s products and services from those offered by the competition. It’s time to capitalize on known strengths to generate excitement and trust with the customer.

After making a sales presentation, the last step is to obtain a commitment from the prospect. If the person can’t provide one, it means that he or she feels the sales representative presented a losing proposition. The prospect couldn’t visualize the benefits from it, regardless of cost. To win a customer, it’s important to keep expectations realistic and listen to his or her needs and objections. If it doesn’t appear to be a good fit by the end of the presentation, a smart salesperson will walk away from the deal rather than continue to pour time and resources into a prospect unwilling to commit.

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Everything You Need to Know About the iPhone X

Apple recently revealed its new line of devices including the iPhone X. Tim Cook, Apple’s CEO, refers to this new innovation as “the future of smartphones”. Aside from its sleek…

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Apple recently revealed its new line of devices including the iPhone X. Tim Cook, Apple’s CEO, refers to this new innovation as “the future of smartphones”.

Aside from its sleek design, the iPhone X offers several features that are sure to attract savvy smartphone users. This premium smartphone device promises to be Apple’s most innovative offering yet.

Think you have seen all that Apple iPhones have to offer? Think again. Here is everything you need to know about Apple’s new iPhone X.

1. The iPhone X comes with a hefty price tag.

With a starting price of $999, purchasing the iPhone X requires a significant financial investment. Since most cell phone companies offer no-interest installment loans on their devices, paying for this phone will not present a problem for Apple enthusiasts.

2. It features an all-glass design.

A glass smartphone might seem like a deal-breaker for you if you have a tendency to drop your cell phone. According to Apple, the phone has been constructed using an extremely durable type of glass. When you purchase the iPhone X, you can be sure that you are getting a sturdy phone that will not crack under pressure.

3. The front of the iPhone X is completely covered by the display screen.

The screen has a diagonal measurement of 5.8 inches. This is about an inch bigger than the iPhone 7.

4. The X stands for the Roman Numeral 10.

The X signifies the 10-year anniversary of the Apple iPhone. Now that you know this, you can go to the store and shop for this phone with confidence.

5. The iPhone X does not feature a home button.

With this phone, Apple engineers are changing the way iPhone users interact with their phones. If you are concerned that you will not be able to access your data easily, you shouldn’t be. You can get quick access to your home screen with an upward swipe of your phone.

6. The iPhone X uses facial recognition to unlock your device.

On other Apple devices, your fingerprint unlocks your device. The new Apple iPhone X has eliminated this feature and opted for a more advanced safety feature.

7. The iPhone X offers an extended battery life.

This phone offers two more hours of battery life than its previous offerings. With this new smartphone offering, Apple is working hard to make this phone worthy of its retail price.

8. The iPhone X is available in only a few colors.

In fact, the only two colors that are being rolled out at this time are space gray and silver.

9. The iPhone X offers wire-free handling.

Apple understands that any device that requires the use of too many cords can cause frustration for its users. For that reason, they have eliminated the need for wires. The phone features QI wireless charging.

10. The iPhone X will be available in late fall.

Pre-order for the iPhone X begins on October 27, and shipping begins on November 3. If you are still not sure about investing in a new smartphone, you have plenty of time to think about it.

True to form, Apple has set a high bar for its competitors. The Apple iPhone X will be an industry game-changer.

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When Doing Business in Indonesia Consider Making a Side Trip to One of These Island Paradises

There are few countries on earth with the beauty and allure of Indonesia. This fast rising economic power is recognized worldwide as a place where international businesses are focusing as…

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There are few countries on earth with the beauty and allure of Indonesia. This fast rising economic power is recognized worldwide as a place where international businesses are focusing as a new growth area. In addition, the country is a tourist magnet, attracting visitors from all parts of the world to its biggest city, Jakarta and also to its island paradises which include Bali.

Indonesia with its nearly 250 million in habitants is by far, Southeast Asia’s most inhabited country. This nearly 3,000 mile long archipelago sits right across the equator and consists of more than 18,000 islands with more than 12,000 of those inhabited. When one is interested to coming to Indonesia they usually intend to stay on either Java (the most populate island in the world and where Indonesia’s capital Jakarta is located), or Bali, (its southeastern tropical paradise). But as you can imagine there are many other islands to consider visiting. Some are rough and rugged with little creature comforts while others are well developed and overflowing with amenities. Here is a list of the islands to think about when you consider a vacation in Indonesia.

Java

Since the entire country sits on islands, we should introduce the most popular island destination in Indonesia to start. As mentioned its capital city, Jakarta is located on the island of Java which has more than 150 million inhabitants. Jakarta is a large urban metropolis with all of the usual big city features and amenities. There you can find great hotels, bars and restaurants and a nightlife that is vibrant.

Java’s second city, Yogyakarta is much less busy and serves as a cultural and spiritual hub. Here you will find ancient temples, art exhibits, and many creative performers doing their art out in the open. The city features glorious Prambanan temples, and even a ballet of the Hindu story Ramayana.

Once you leave these two cities, you will find that Java has many areas that are less developed and exceedingly beautiful. The island offers pristine rainforests and two popular destinations: the breathtaking Mount Bromo and the exquisite Kebun Rya Botanical Gardens. Each of these is an all-day affair and you should definitely bring a camera. You will also find many Buddhist temples including the most famous in Indonesia called Borobudur which dates back to the eighth-century.

The following islands are not very well known, but unlike Bali, which has its own magical charm, but is also always a bit crowded, these islands will offer you space, new adventures and undiscovered treasures. Each can be reached by a short plane ride from Jakarta or Bali.

Sumba

Just Southeast and a one-hour flight from Bali sits the beautiful island of Sumba. Sumba is not what one expects to see in this part of the world. Unlike most of the islands in the archipelago that are covered with lush rainforest, Sumba is renowned for its picturesque limestone hills and its covering of corn fields that can be found on all parts of the island. For sure, there is lots of forest on the island, but the island has its own distinct kind of beauty and many think it is one of the most beautiful in the island chain. The island of course also has its share of white sand beaches and topaz waves lapping its shores and with its perfect weather, there is no need to pack anything more than your swimsuit and light summer clothes.

Sumba’s natives are called the Kampung and are distinct from the typical Indonesian people. Their ancestry is Austronesian and Melanesian and they have a different culture and language. And where Indonesians are typically Muslim, Kampungs are mostly Christian. Of course their brand of Christianity includes many tribal customs that have remained throughout the centuries the most prominent of which is a festival held in March each year called Pasola. This celebration marks the end of a good harvest and allows the young male members of the community to compete against one another to show their strength and courage.

What you can do there: If you are a professional surfer or love to surf, you have surely heard about the outstanding surfing on Sumba. Its most famous surfing attraction is called Occy’s Left which is a rare left hand barrel wave. Surfers come to ride these waves and because the waves are large and consistent.

Sumba citizens are warm and friendly and there are a few mid-level hotels and resorts that can provide you with many types of amenities including tours of the island, hiking and water sports. The only high-end resort is the eco-friendly Nihiwatu Resort. So if you are eco-conscious and you want to have a great time, it is the place you should book. Sumba is an island waiting to be discovered by those who love culture hunting.

Mentawai Islands

If you want to experience a one-of-a-kind destination that will be a conversation piece for you, you have to visit the Mentawai Islands. These are a group of about seventy islands located about 90 miles off the western coast of Sumatra, with Siberut being the largest and most inhabited of the island group.

Although the islands are only a short distance from Sumatra, the Mentawai people developed completely on their own and as a result have a set of beliefs distinct from the main islanders. The local Mentawaians had little contact with the outside world before the 19 century and as a result developed their own culture which remains nearly intact.

What you can do there: Like many of the islands in outer islands in Indonesia, the Mentawai Islands are a surfer’s paradise. They offer some of the best and most consistent breaks throughout the year. It is also a place where the waves are so radical that many are named.

The islands also offers kayaking and boating and have lots of great coral making it fantastic for snorkeling and scuba diving, but a guide is needed to ensure you keep safe.

The fishing off the Mentawai Islands is some of the best in Indonesia with a large variety of large and small fish in great abundance. There are boats on the islands that you can charter. They provide everything you need to catch any of the fish in the waters, so all you need is the desire and they will do the rest.

One of the biggest attractions on the islands is hiking through the dense forests. There are tours that take visitors on excursions to the local villages which lie in the forests and give them a chance to interact with the villagers. Although some are into teeth sharpening and major body tattoos, they welcome visitors and often expect new company to spend the night.

These destinations are chosen to allow you to see some parts of Indonesia that often do not get discussed. They will offer amazing amenities and a cultural experience that you will remember for a lifetime. When you are doing business in Indonesia ask the locals about these places and you will see how loved they are.

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How to Make Your Business Trip Run Like a Dream

I recently went to Paris on my very first business trip and it wasn’t until I got home and started assessing how it went, that I had the chance to…

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I recently went to Paris on my very first business trip and it wasn’t until I got home and started assessing how it went, that I had the chance to work out what I would do differently next time around. From a business perspective, the trip went just as planned, I wasn’t late for any meetings and I closed the deals that I was looking to close. With that being said, there was many areas of the trip that I could have made better and I wanted to share them with you so that if you are planning a business trip, you can learn from my mistakes.

Airport Transfer

I wish I had booked an airport transfer in Paris because although the flight wasn’t a long one, I was nervous about the meeting the next day and I could have done without trying to negotiate the public transport system upon arrival. Getting straight to the hotel, getting some food and prepping is all I wanted to do so I would recommend that wherever you are heading to, make sure that someone is waiting for you at the airport.

Entertainment

I had no idea how much down time that I would have as I was waiting for meetings or even in my hotel room alone at night and I wish I had planned some entertainment a little better. If you are heading away, take the time to download some movies or games to your electronic devices, it is a great way to switch off and after a day of meetings, you will need it.

Sim Card

One near-fatal error that I made was not realizing that my phone couldn’t accept foreign SIM cards and so I was forced to duck into cafes for their wi-fi whenever I needed to make a call. You should check before you go that your phone is able to accept the local SIM or buy a cheap phone which can, being out of touch when you are in the midst of a business trip is most definitely not recommended.

Day Before

I flew the day before my first business meeting and whilst it worked out alright, I was quickly reminded how fine I had cut it. The flight that went to Paris from London just after mine, was delayed by 9 hours due to mechanical break down, had this been mine, I would have missed my first meeting, not the impression which you want to give prospective clients. If you are booking your flights then I advise you do it 2 days before your first meeting, just to be sure.

Paper Copies

If you are taking important information with you, make sure that you do so in both paper and digital form. Shortly before one of my meetings, my tablet suddenly died and I was forced to ask the receptionist to charge it up for me. I managed to get my information in time but I won’t be running that risk again, print off your info before you go and take it should anything go wrong.

What business trip tips do you have? Feel free to share it with us in the comments section below.

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The Best Websites For Finding an Accountant for Your Business

Starting a business can be an incredibly overwhelming process. As well as doing the work that you love to do, you’ll have to account for a myriad of factors that…

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Starting a business can be an incredibly overwhelming process. As well as doing the work that you love to do, you’ll have to account for a myriad of factors that you might never have thought about before; things like taking care of all of your marketing needs, ensuring that you’re following all of the necessary legal protocols, and managing your finances can seem like intensely complex tasks.

Fortunately, there are ways to outsource all of this work. Today, we’ll take a look at some of the websites you can use to find an accountant for your business. Starting with…

Upwork

Upwork (formerly known as Odesk) is owned by the same people who own Elance. As someone who has worked for clients on the site numerous times over the years, I can vouch for its functionality and infrastructure.

Not only are you able to customize the application process for Accountants who want to apply for your job, but you can also ask for examples/certificates to prove that they have the necessary skills and qualifications, while the site’s in-built feedback system allows you to vet candidates according to how their past clients have rated them following the completion (or termination!) of their contracts.

Upwork is also the world’s largest freelancer marketplace, generating three million jobs annually worth a total of over $1 billion. The site has its own dedicated category for accountants and accountancy jobs; however, you will need to pay Upwork in order to advertise your positions there.

Reddit’s /r/forhire Subreddit

Another forum that I have personally used to find a lot of my work is the less formal /r/forhire message board on Reddit.

For those of you who don’t know, Reddit is essentially a massive discussion forum where users can create their own small areas to discuss specific topics. Because there are so many people visiting the site in general (more than 113 million people go there each month, as of April 2017), the dedicated board for posting and find work is actually an incredibly useful resource for both clients and contractors.

While you won’t be able to scour your prospective accountant’s feedback (because, there’s a good chance they won’t have any at all), there are some real benefits to this method: you can set your own terms, you won’t have to factor in a cut to Reddit when calculating costs, and you open your job up to the possibility of being easily shared (which Upwork, unfortunately, does not allow us to do right now, especially with friends who aren’t registered on the site).

PeoplePerHour

I can’t vouch for how easy PeoplePerHour makes the experience of hiring a good freelancer, but it is fast becoming one of the most popular sites for doing so.

Based in the UK, they have been running since 2007 and they do have physical offices in Britain as well. They offer access to thousands of freelance experts across hundreds of fields, and based in countries around the globe.

In 2012, they were named as one of Europe’s 100 Hottest Startups by Wired UK; since then, they’ve established a foothold as one of (if not the) biggest freelancing marketplaces in Europe. Well worth a look, but make sure to check out some of the site’s reviews on Google before you go ahead with investing your time and money into the site!

Hiring an accountant for your business – especially if they’re going to be freelance – can be intimidating at first. However, these sites will allow you to advertise according to your own level of comfort, while still being able to set your own terms for your jobs. Keep checking back for more great posts like this, especially if you’re just starting a small business.

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Keeping Track of Your Small Business Finances Using Online Tools

Starting a small business is, of course, an incredibly overwhelming experience. There are always factors that you haven’t accounted for, and trying to keep a good overview on everything that’s…

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Starting a small business is, of course, an incredibly overwhelming experience. There are always factors that you haven’t accounted for, and trying to keep a good overview on everything that’s going on can sometimes feel completely impossible.

Nevertheless, tracking your finances can be a much easier burden to manage than you may originally have thought. Using the tools we’ll be sharing with you today, you can start to keep a closer eye on your finances without needing to become the kind of number-crunching accountant you always thought you needed!

Wave

Since it first hit the market back in 2010, Wave has grown in popularity exponentially; in fact, over two million people have used it to handle their account, payroll, and invoicing requirements.

To make things even easier, the app has its own receipt scanner, meaning that you don’t need to use a bulky desktop alternative just to track the costs of the lunch you treated your latest client to!

One of the most useful features the app has is its ‘Find an Accountant’ option; should you run into any serious financial trouble or concern, you can find someone to help you sort things out without even needing to leave the app!

Wave is free, and we definitely recommend it for anyone who needs to track invoices and accounts, whether you’re a freelancer, business owner, or an accountant yourself.

Due.com

While Wave is an incredibly useful app, Due.com does have a significantly prettier design on its side. The invoices it allows you to generate wouldn’t look out of place next to those produced by an actual accountant, and the unique colour-coding system allows you to keep an eye on the progress of your affairs at a quick glance.

If you have less than five clients per month, Due is free. Otherwise, pricing options start at just $3 and this will open up some seriously useful features, including unlimited invoicing, recurring payments, and paypal integration.

You Need a Budget

We recently wrote about You Need a Budget (YNAB) in another article where we were discussing useful apps for tracking personal finances; but would you believe it, it’s also a great tool for small business owners to use to track finances.

Much like its behaviour with personal accounts, YNAB helps you to make informed decisions based on actual calculations. This means that you’re not spending money that you expect to have at a later time, only the funds that are already in your account.

You can use it to automatically pencil in payments, split transactions, and schedule upcoming bills.

And even better – if YNAB appeals to you and you find it works well for your needs – there’s no need to subscribe to a monthly or even annual plan. Instead, you’ll be given a free trial upon signup and, once it expires, you can by an unlimited license for $60.

So there you have it; a selection of our favourite tools to use when managing your small business’ finances. Keep checking back for more great articles like this in future, as we’re just getting started!

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