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How to Make Your Business Trip Run Like a Dream

I recently went to Paris on my very first business trip and it wasn’t until I got home and started assessing how it went, that I had the chance to…

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I recently went to Paris on my very first business trip and it wasn’t until I got home and started assessing how it went, that I had the chance to work out what I would do differently next time around. From a business perspective, the trip went just as planned, I wasn’t late for any meetings and I closed the deals that I was looking to close. With that being said, there was many areas of the trip that I could have made better and I wanted to share them with you so that if you are planning a business trip, you can learn from my mistakes.

Airport Transfer

I wish I had booked an airport transfer in Paris because although the flight wasn’t a long one, I was nervous about the meeting the next day and I could have done without trying to negotiate the public transport system upon arrival. Getting straight to the hotel, getting some food and prepping is all I wanted to do so I would recommend that wherever you are heading to, make sure that someone is waiting for you at the airport.

Entertainment

I had no idea how much down time that I would have as I was waiting for meetings or even in my hotel room alone at night and I wish I had planned some entertainment a little better. If you are heading away, take the time to download some movies or games to your electronic devices, it is a great way to switch off and after a day of meetings, you will need it.

Sim Card

One near-fatal error that I made was not realizing that my phone couldn’t accept foreign SIM cards and so I was forced to duck into cafes for their wi-fi whenever I needed to make a call. You should check before you go that your phone is able to accept the local SIM or buy a cheap phone which can, being out of touch when you are in the midst of a business trip is most definitely not recommended.

Day Before

I flew the day before my first business meeting and whilst it worked out alright, I was quickly reminded how fine I had cut it. The flight that went to Paris from London just after mine, was delayed by 9 hours due to mechanical break down, had this been mine, I would have missed my first meeting, not the impression which you want to give prospective clients. If you are booking your flights then I advise you do it 2 days before your first meeting, just to be sure.

Paper Copies

If you are taking important information with you, make sure that you do so in both paper and digital form. Shortly before one of my meetings, my tablet suddenly died and I was forced to ask the receptionist to charge it up for me. I managed to get my information in time but I won’t be running that risk again, print off your info before you go and take it should anything go wrong.

What business trip tips do you have? Feel free to share it with us in the comments section below.

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SEO Tricks to Boost Your Business’ Online Presence

The world of Search Engine Optimization (or SEO) can, at first glance, seem to be almost hopelessly complicated and mercilessly fickle. However, it’s not as much of a dark art…

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The world of Search Engine Optimization (or SEO) can, at first glance, seem to be almost hopelessly complicated and mercilessly fickle. However, it’s not as much of a dark art as many small business owners might initially believe.

While few of us have the luxury of hiring dedicated staff who can manage our business’ web presence on a day to day basis, you will be relieved to know that not all hope is lost; in fact, by incorporating the tips that we’ll be sharing with you today, you can be on your way to boosting your online relevancy right away—sometimes without needing to spend a dime (just a little of your time will do!).

Use Relevant Hashtags on Twitter

You may already be a maverick when it comes to using the micro blogging site, but without proper foresight, all of your hard work will be going to waste. For example, you might be using hashtags to try to make your messages concise and easily understandable to people who happen to see your messages flash by on their screen.

However, by doing some prior research and seeing which tags people are already using, you will be able to potentially grow your audience significantly. So, next time you think about using “#hairstyletips”, do some research on your competitors first; it may be the case that they’re using “#easyhairtricks”, and by incorporating this into your tweets, you’ll become exponentially more visible.

Post Good Content on Your Blog

Your blogs don’t have to read like poetry in order to help your online presence grow. In fact, keeping things simple and sticking to what you know can often be a much more effective way to get seen online.

Put your heart into what you’re writing; is the topic itself interesting? Are you providing the right amount of information, so that it can be skimmed quickly but also providing worthwhile information? By breaking your posts down to smaller paragraphs, and adding some appropriate images, you can make them significantly more readable for those who stumble across them.

Link to Websites You Respect

Even if you’re not getting any traffic from others linking to your site, make sure to link (with moderation!) to sites that you genuinely respect and which relate to your field. By doing this, Google will consider it as a factor when performing its search algorithms. Over time, it can greatly increase your ranking on the search engine.

Use Well-Produced Videos

This may be the most expensive tip on this list, but it could also earn you the greatest rate of returns. Having well-made videos by someone who knows what they’re doing to promote your business can dramatically improve the way others see it.

You can get in touch with local film-makers to get a ball-park figure of how much you’ll need to spend, but many freelancers in the industry will charge a reasonable rate to help you out for a day or two. Likewise, they’ll take care of all the editing work that you don’t want to be involved in, so that all you’ll have to do is upload the video to your YouTube channel and slowly watch the number of views increase!

Mastering SEO is, as you might expect, an arduous slog and will likely result in an epic quest that grows arms and legs along the way. However, it is fascinating; what you essentially learn is a guide to mastering the internet! If you don’t want to do any of the above, though, you can always just hire a web designer who specializes in SEO to help you boost your web presence. Remember to keep checking back for more great posts you can refer to to take your business to the next stage!

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