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Top ways to create a powerful investment portfolio

If you are thinking of investing some of your spare money, then you would not be alone. The 60 major global stock markets are worth a staggering $69tn between them….

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If you are thinking of investing some of your spare money, then you would not be alone. The 60 major global stock markets are worth a staggering $69tn between them. They see a high volume of trade each day from people investing their money into shares. When you factor in the other major financial markets that are open to trade on, such as the foreign exchange market, it is clear that investing is something that a lot of people do now.

Before you jump in though, you need to know the key factors that will help you succeed. Chief among these is how to build a powerful investment portfolio that is structured to handle what the markets may throw at it.

How to build a powerful investment portfolio

If you need a few tips on building a robust portfolio, then the below advice should help:

  • Set clear goals – whatever individual assets you have in your portfolio, you need to have clear objectives around them. You should always know how you expect each investment to perform, what the risks are, and when it is time to get out. This will protect your portfolio over time and make it easier to track if everything is working as planned.
  • Do not overpay – price is one key thing to understand when building up a strong portfolio. One thing to really think about is the price at which you buy any stocks or shares. If you overpay, then even a well-performing stock will not provide the returns that it should. Always try to buy stocks that give value as well as future returns.
  • Diversify – a great tip from the investment professionals is that you should always have a mixture of assets in different sectors. This protects your whole portfolio and makes it more powerful to stand up to any one investment tanking. You are in effect not making the mistake of putting all your eggs in one basket.
  • Choose your sectors wisely – when thinking of what individual assets or stocks to put into your diverse portfolio, you should do your research. This should not only be into the individual company that you may invest in but also what overall sectors are doing well or about to explode. Technology, for example, is a hot sector now, and this kind of thinking will help you build a strong portfolio.

Keeping up with news is essential

The real power behind a successful portfolio is having access to the latest news and figures. This will help you take action if needed on your investments and always be up to date with what is happening in the markets. Most investors will do this on a daily basis but also with a more long-term weekly approach for the week coming. For everything you need to know about stocks this week, the internet has all the latest stories to check out.

Make your portfolio truly powerful

Many people will trade but not all will trade successfully. Make sure that you do win out in the long term by building a powerful portfolio that is strong enough to ride any market fluctuations. By doing this, you are giving yourself the best chance of trading success overall.

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Ways to Effectively Communicate Your Message Through an Exhibition Stand

Exhibition stands are used in many instances. They can be used to simply provide information. In many cases though, they are used to advertise. You can find them at conferences…

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Exhibition stands are used in many instances. They can be used to simply provide information. In many cases though, they are used to advertise. You can find them at conferences and seminars. You can also find them in exhibits or trade fairs. Companies use pop up exhibition stands to get the attention of people passing by their area during these events.

This strategy has been used many times in the past. Even now, it is considered an effective technique. It allows you to send the right message to your target audience. It also lets you speak to them more personally. They usually read the information up close, so it makes them feel closer to the brand.

The key though is to create the right message. Even if you have quality exhibition stands, made from top quality materials, it does not mean they will be effective. You should still use the right words and images to gain attention. Here are some more tips to help you in this endeavour.

Find out what your target audience wants

Surveys are extremely important. You need to know what the people you are targeting want to know. They might have something in mind that you have not thought of. By surveying, you will also know what their priorities are. Some of them might be more particular about the cost of the products they buy. Others might be keen to know if they are getting top quality products. They have different priorities, so you need to craft your message to match what they want to know.

Avoid lengthy statements

It does not help if you have tons of information on one exhibition stand. You must limit the number of words. Use numbers, symbols, and images to relay your information. Use interesting adjectives. Ask a question. You can capture the essence of your business in a few words and this will help send a clearer message to your target audience.

Use clear pictures

Exhibition stands also need images. No one wants to read through the whole thing until the end. However, these are not just any images. You need to carefully vet the choices, so you can come up with ones that catch attention easily. You should also use pictures that are easy to understand and are the best representation of your brand. You may also use graphic designs, as long as they are fun to look at and also speak volumes about your brand.

The banner should look professional

People will be more interested in buying what you offer if they know you are operating a legitimate business. This is not an easy feat especially for small businesses that are yet to establish their brand. Starting with quality exhibition stands is the way to go. This allows you to send a message that you are running a serious business and people should take a closer look at what you can give them.

This whole process is long, and it needs a thorough analysis. It is important to know exactly what your audience wants and how to write the correct message for them to understand.

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Start a Cleaning Franchise Business Now

Franchises that are service-oriented are extremely popular. This is due to the high demand. One of them is a cleaning franchise. This is where you provide cleaning services to residences…

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Franchises that are service-oriented are extremely popular. This is due to the high demand. One of them is a cleaning franchise. This is where you provide cleaning services to residences or commercial establishments. The franchise fee might be quite high, but it will still be worth it. Here are some reasons why.

The market is more stable

People will always want their places to be cleaned. This is not a business that relies on trends or fads. Therefore, regardless of the economic condition, the business will survive. This is true, especially for commercial establishments. You can expect loyalty as long as quality services are given.

The business is pretty straightforward

Cleaning services are simple and easy to understand. There is no need to go crazy when it comes to creatively advertising the company. You just have to say what services you offer and that’s good enough. The key is the quality of the services provided. You don’t even have to figure out what else to do to make the business popular. You just need to rely on the services you give to entice more people.

The workforce is made up of entry-level employees

There is no need for serious training or high credentials to hire people to do the job. Anyone who is interested in providing this service and has the ability to do the job can do so with ease. There is also no need to hire people with formal education. Recruitment costs are low and training costs are also low. The only problem is that the staff turnover rate could be really high. It does not matter though as long as you can replace people when needed.

Operational costs are low

To provide cleaning services, you don’t have to spend a lot of money. Replacing equipment, supplies, and tools necessary for cleaning does not cost a lot. Even if you invest in a vehicle needed to do the job, you will still spend a reasonable amount. As your business grows, you can spend more money on buying other things needed for the business. Even when the income is not that good, you won’t have a problem since operational costs are low.

Start now

Given these reasons, it is in your best interest to start a cleaning franchise. Besides, this business is not just an ordinary business. It is also helping other people who have no time to do cleaning at home. For offices, you are giving employees the chance to work in a place where they can feel comfortable and engaged in working.

Check the choices out there and get ready to invest a small amount to keep the business running. You might find it difficult at first just like any other franchise owner, but once you get the hang of it, you can easily push this business towards success. Again, there are a lot of people who need this service. Just tap into that demand and you won’t have a problem with this type of franchise.

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The Benefits of Exchange Traded Funds

If you have been looking to gain trading exposure in a certain market or industry in Singapore, diversify your investments or hedge against your risk then you are in the…

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online trading platform

If you have been looking to gain trading exposure in a certain market or industry in Singapore, diversify your investments or hedge against your risk then you are in the right place. This is because exchange traded funds can be an added asset to your portfolio.

Investors who not only make use of exchange traded funds but also include them as part of their strategy for investing get to enjoy many of the benefits they have to offer. Here are some of the benefits of exchange traded funds.

Offers Flexible Trading

Exchange traded funds trade in the same way as equities do in the stock market. Therefore they are flexible since they trade throughout market hours. Exchange trade funds are sold and bought during the day when the trading markets are open. In addition, the pricing of their shares tend to be continuous during the normal exchange hours. However, share prices may vary throughout the day depending on the underlying asset’s intraday value in the fund.

If you are investing in exchange traded funds you will be able to know within moments just how much you have received after selling shares as well as how much you bought them for. Exchange traded funds can either be sold on margin or short the good thing being that the prices are continuously updated during the trading day.

Provides Accountability

On a daily basis, the list of assets in the fund are published by the creator, company sponsor and designer of the exchange traded funds. Even though a good number of mutual funds publish such constituents, they do it on an irregular basis. Therefore, mutual funds are not well known for being transparent. However, this is not the same case with exchange traded funds which provide for accountability.

Lower Costs

The commissions on exchange traded funds tend to be lower since are able to make one transaction per trade. This is opposite of that of an index which requires you to have multiple trades as well as a basket of stocks. Additionally, managing fees for exchange traded funds are lower as compared to regular mutual funds and there are no load fees as well.

There are many other ways you can use if you want to keep investing costs at a minimal with exchange traded funds. However, it is important to note that all managed funds in Singapore as the rest of the world are bound to incur operating expenses regardless of the structure.

Can Be Purchased Via a Single Transaction

Just like indexes can follow certain sectors of the financial market so do exchange trades funds. However, you can purchase an exchange traded fund using a single transaction. What this means is that by doing so you will be buying a mini portfolio instead of a basket of stocks as you would with an index.

This will make your life much easier especially if you are targeting a specific price. In addition, with exchange traded funds you will get filled on your complete order instead of chasing each individual stock when trading with indexes.

They are Simpler

Exchange traded funds are not only simpler in structure but also easier to understand. However, this is with the exception of inverse and leveraged exchange traded funds which happened to be a tad bit intricate.

Therefore, if you want to mimic the return of investment on an underlying asset or particular index or if you want to invest in a specified industry in Singapore you should be happy to know that you are only one step away to get started in financial trading with exchange traded funds.

There are many benefits that may come with including exchange traded funds to your investing portfolio. You should consider an exchange traded fund as weapon that you should include in your investing strategy. Also remember that exchange traded funds can be virtually traded on any major currency, asset class and commodity in the world.

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How many trades do you really need to execute per month?

Have you ever assessed your trading performance? Do you really know the number of trades executed by you per month? Most probably the answer is NO. Majority of the novice…

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Have you ever assessed your trading performance? Do you really know the number of trades executed by you per month? Most probably the answer is NO. Majority of the novice traders are biased with the profit factors of the market. They are always trying hard to maximize their profit factor to earn more money. On the contrary, the experienced traders never overtrade the market. They are more concern about their investment. Even if you find 3- 5 good trades per month, it’s enough to secure your whole month earning. You can easily lead your dream life by following this simple principle.

So how many trades do we need to lead our lives? If we say four trades per month is enough to bring change to your life what would you say. In reality, four quality trade execution is enough to establish your presence in the professional trading network. In this article, we will tell the exact way to make money by focusing on the quality trades.

As a currency trader, you need to eliminate the noise from your life. Majority of the traders are frustrated with their trading performance. They simply forget the basic rules of investment, quality matter over quantity. The professional traders don’t trade all day long to ensure a high standard of living. Neither have they had a super accurate trading strategy. They are simply using the probability theory and trading the market with high-risk reward ratio. Even if you trade with 1:2 risk reward ratio, you can easily make a profit with 60% win rate. But sadly the new traders close their profitable trades too early. But when it comes to losing trades, they make their loss much bigger than expected. They simply trade the market with hope and emotions. But emotions have no place in spread betting industry.

Advanced technique

You need to know the advanced use of spread betting platforms. Those who consider trading as their full-time profession knows the perfect way to use their trading tools. They don’t sit in front of their screen all day long to find the best trades. On the contrary, the novice traders seem to guard the market. But if they knew about the pending features of the market, they could have easily made a huge profit. In order to ensure decent curve of your equity curve, you must use the technology in a very precise way.

Let’s say you have executed 4 trades in a month. Out of 4 trade, two of them are losers. You followed 1:2 risk reward ratio in each trade. For every loser, you lost 2% of your trading capital. So for the two losing trades, your account is down by 4%. But for every winner, your gain was 4%. So for the two winning trades, you secured 8% gain. So if we calculate the gross profit, you will still make 4% profit on that month even after losing two trades. This simple formula can help you to master the art of spread betting.

Trade management

Trade management skill is the most important thing you need to know as a currency trader. Those who are relatively new to the trading profession, don’t know the perfect way to manage their losing trades. They are always trying to recover their initial investment by increasing the risk size. On the contrary, the experienced traders don’t have any emotional attachment to the outcome of their trade. They know very well, their trading strategy works in the long run. You have to stick to your trading system to make consistent profit from this market. Being new to this industry doesn’t mean you will have to lose money like the 95% of the traders. If you can understand the language of the market and trade with managed risk, you are going to become a profitable trader within a very short period of time.

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Great Ways to Advertise Your Business Online

The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The…

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The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The best way to survive the current competition is to engage with online customers. It is estimated that over 80% of the Netherlands residents shop online. If you have a website, you need to think of strategies to drive traffic to your site. Here are some of the best ways to advertise and attract online customers to your business.

Social media ads

A study shows that over 90% of people living in the Netherlands have accounts in social media. People also spend a lot of time on social media. These platforms are powerful marketing tools when used correctly. These platforms now allow you to place ads that are visible to social media users. Social media ads are easy to create and post. However, make sure that you create unique and attractive ads.

Google ads

It’s every entrepreneur’s dream to make it on the first page of search engines like Google. Besides being ranked first on Google, you can now advertise your business on Google. These ads are visible when internet users are searching for products and services. However, the chances of your ad appearing in search engines depend on the Dutch AdWords you use. AdWords should include the most searched keywords such that on any related search, your Google ads will appear.

Geo-targeted advertising

While the internet provides a large market for your products or services, it may fetch little if you don’t target clients within your region. Geo-targeted advertising ensures that you reach out to potential clients within a given number of miles from your local business. This strategy is perfect to successfully compete with other local businesses.

Video advertising

There are different types of video advertising. As an entrepreneur, you can create a video to showcase your products or services. Videos work magic to boost site visitors. However, you need to post quality videos as there are other businesses creating competitive videos.

Search engine optimisation (SEO)

This is a powerful marketing strategy when running an online business. However, you need to hire a professional SEO expert to run your SEO campaign. The good thing about hiring SEO experts is that you concentrate on service delivery as the professional team works on marketing your business. SEO is a long-term strategy that can move your business to great heights within your region.

Are you starting a new business in the Netherlands? Are you introducing a new product or service in the market? You need to apply the best advertising method to create awareness. Keep up with technology by consulting a professional Dutch marketer in your region.

Image: pixabay

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Considerations When Designing Your Trade Show Booth

I have always considered trade shows to be one of the best ways to promote my business and showcase our new and exciting products. Over the years I have had…

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I have always considered trade shows to be one of the best ways to promote my business and showcase our new and exciting products. Over the years I have had some great success at trade shows and throughout that time I have learned the best and worst ways to go about business, and how we can best attract an audience, and most importantly, sell our business, and our products.

One of the most important aspects of the trade show experience, and how you can really push for success, is the display booth which you decide upon. I must be honest, in the past I never really saw much value in spending money on a custom designed trade booth, and I used to use a stock display, white, and pretty lifeless. I bought a custom made display at ExpoMarketing after some friends suggested that I did, and the next trade show went amazingly well, convincing me of the power which the display can have. In terms of designing your display, there are some key considerations which you need to make, and from experience, here are my suggestions.

Colours

The common theme which runs throughout this design process is that the display which you decide upon should reflect your brand. Colours are key to this as it is the colours, as well as the logos of your business which people will remember and in terms of brand growth, these are the small details which you should be focussed on. Your display’s colours should represent those of your business and your products.

Space

A large display is only beneficial if you are able to fill it with quality, empty spaces are not appealing and large displays are not going to make you stand out any more than something smaller. The key to your display’s size is that it is functional and fit for purpose, that it gives visitors space to view the product without feeling claustrophobic and that it is sizeable enough of you to deal with customers and sales, separately from the people who are viewing your products.

Bells and Whistles

I have seen all manner of different displays throughout the years and what I have found is that those who want to add all kinds of lights, moving parts or ostentatious designs to their booths, are those who sell less. Firstly this is because if you decorate a display in such an eye-catching way, you need to be able to back this up with the quality of your products, in most instances, this is not the case. The second reason to avoid this is that it smacks of desperation and doesn’t give the message of a business who is taking things seriously. The example I would give here is Apple, think about their stores, clean, bright, spacious, fresh and simple product presentation at its fines. The reason that Apple do this is because their products are so good, if your products are great, just get them out there, without the necessary bells and whistles.

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Build an Empire From Scratch With a New E-Commerce Website

If you’re serious about going into business for yourself, it pays to think big. Why settle for being second best when you can slowly but surely build a brand that…

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If you’re serious about going into business for yourself, it pays to think big. Why settle for being second best when you can slowly but surely build a brand that will one day dominate the entire industry? It all begins with a website that you can establish your brand with. As your business begins to grow, the strength of your personal brand will likewise increase. You can sweeten the deal for yourself by buying first class ecommerce web hosting services from a reputable provider. This will be the cornerstone of your initial brand building campaign.

When It Comes to Thinking Big, Why Not Also Think Outside the Box?

There are many ways of hastening the success of your business. One of the best ways to do so is to think well outside the box. It’s one thing to study what your competitors do in hopes of replicating some of their success. But it’s a whole other thing to be able to think a step or two ahead of them. You might consider thinking of what their next move may be, then adopting it yourself before they do. In any case, your main priority will be not only to outsell them, but also to out-think them. You can reach this goal by adopting a proactive online strategy for your new business.

State of the Art Web Hosting Services Are a Must for Your Business

The best way to quickly establish a strong international brand is to reach your customers in the place where they are most likely to shop. In the 21st century, this means the world wide web. Hundreds of millions of people shop on the web each day. A strong SEO campaign will reach these people and bring them to your site. In order to keep their interest – and their loyalty as customers – you will need to have a fully equipped modern e-commerce website in place. This is the means by which you will be able to expand your brand as well as your profit margin.

A Strong SEO Strategy Begins With a Top Notch E-Commerce Website

Your first online advertising campaign will have the purpose of establishing your brand in the strongest measure possible. You will not only need to advertise your business but also your official company website. To make the most of this opportunity, the site you send interested customers to needs to be ready to receive their business. Your site will need to feature all of the expected e-commerce features, such as a web store and shopping cart, in order to impress them as worthy of their consideration. This is one area in which you cannot afford to cut corners or skimp on quality.

The Time Is Now to Secure Your Official Website For Your New Business

When it comes to gathering all the materials you will need to conquer the world of business, there is no time to lose. You already have a good idea of what you will need to get started. Combine this with a well thought out strategy for establishing your brand and you have everything you need. It just remains for you to pull the trigger and fully commit yourself. Securing your domain name is the beginning of a whole new career.

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Why Building Customer Loyalty is a MUST for Small Business Retail Enterprise

Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business,…

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Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business, manage the business, do the financial accounting and do every other job you simply can’t afford to outsource. And to top that up, you must build customer loyalty. This is as important as any other business activity you carry out. The PR Newswire estimates that by 2020, the customer loyalty market would be worth 4.0 billion USD. If you think that is too much, think again.

Loyal Customers are the most Important

Research has shown that loyal customers buy more than new customers. A customer who feels a connection with your brand is more likely to purchase more products than a would-be customer. The Gartner Group estimates that 20% of your loyal clients contribute about 80% of your earnings. They will have more willingness to try new products and services from your business than others.

Loyal Customers are cheap to sell to

The average cost to sell to an existing customer is far less than the cost to sell to a new one. An existing customer would be more willing and able than other customers to find a solution to their problem from your self-service portal instead of calling you and requesting personal service. Since they are more knowledgeable about your business, they make it easier to be served, and you know, easier is usually cheaper. Also, they do not require marketing because they already know your brand. It is a win-win to have loyal customers.

Loyal Customers sell for you

When customers like a product or service they tell others. If they are loyal, they tell even more people. For instance, your loyal customers are those who would refer their connections to you when they want the particular service you’re providing. This would also help reduce your marketing cost because you have unofficial and unpaid brand ambassadors. TechOneStop suggests that a satisfied customer shares a good experience with 9 other people. They also say that a dissatisfied customer tells 22 people, so you have to ensure that every customer leaves satisfied.

Loyal Customers eliminate your competition

This Marketing Mentor post explains that loyal customers are less likely to stray towards the competition, as if they are completely happy with you a competitor simply won’t appeal. When customers believe that they get good value for their money from you, they don’t think of going elsewhere. This eliminates the risk of losing customers to your competition.

Once you’ve managed to sort the internal aspects of your business like shop protection, you can finally make the effort to improving customer loyalty. You should know it is directly connected to keeping you in business. It also doubles up as customer engagement which creates a positive connection with the customer.

They are more likely to give useful feedback and suggestions which ultimately help the business. An engaged customer is a gift to your business. You are lucky to have them and not the other way round. So, develop good customer loyalty and see your business grow in leaps and bounds.

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Great Examples of Conceptual Selling

(Image Credit: 123RF.com / dolgachov) The first thing to understand about concept selling is that consumers don’t really approach a transaction looking to buy a product or service. People spend…

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Car salespeople provide plenty of Great Examples of Conceptual Selling

(Image Credit: 123RF.com / dolgachov)

The first thing to understand about concept selling is that consumers don’t really approach a transaction looking to buy a product or service. People spend money to purchase something that they think will benefit them in some way. The most successful sales people understand what the prospect hopes to accomplish with the product or service and knows exactly how to tie what he or she is selling with a solution to the customer’s problem. Using a conceptual selling approach offers numerous benefits, including:

  • Allows the sales representative to get to know the customer at a deeper level and focus on achieving results
  • Draws attention away from pricing to deter the customer from going to a lower-priced competitor
  • Offers a way to stand out from the competition
  • Makes it easier for sales professionals to determine early on which customers will bring in the most revenue while costing the least to nurture

Conceptual Selling in Action

For the sake of example, assume that a car dealership just sold a new car. That’s always exiting, but salespeople often neglect to look at the big picture. A new car replaces an old one that no longer works efficiently. This is a straight product sell, which only looks at the immediate need.

A car salesperson who incorporates conceptual selling will help the prospect visualize future automotive needs as well. He or she asks the prospect to consider ongoing transportation needs and the best ways to meet them. In this example, the sales representative would ask the prospect to think about potential future problems with the car and how he or she will meet them when the need arises. This gets the prospect thinking beyond the moment and establishes an early long-term relationship between sales representative and client.

Steps Involved in Using a Conceptual Sales Approach

The first step in any sales process is gathering information from the client<. The sales representative should ask detailed questions to qualify the prospect, such as more information about their company’s problem areas. This helps to develop trust and learn more about how the prospect handles major decisions. It also sets up the selling organization as a credible one.

Moving on, the salesperson should now focus on answering the prospect’s questions and providing detailed information about the product or service. This is another important area where it’s important for the presenter to separate his or her company’s products and services from those offered by the competition. It’s time to capitalize on known strengths to generate excitement and trust with the customer.

After making a sales presentation, the last step is to obtain a commitment from the prospect. If the person can’t provide one, it means that he or she feels the sales representative presented a losing proposition. The prospect couldn’t visualize the benefits from it, regardless of cost. To win a customer, it’s important to keep expectations realistic and listen to his or her needs and objections. If it doesn’t appear to be a good fit by the end of the presentation, a smart salesperson will walk away from the deal rather than continue to pour time and resources into a prospect unwilling to commit.

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