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Category: Business Strategy

Great Ways to Advertise Your Business Online

The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The…

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The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The best way to survive the current competition is to engage with online customers. It is estimated that over 80% of the Netherlands residents shop online. If you have a website, you need to think of strategies to drive traffic to your site. Here are some of the best ways to advertise and attract online customers to your business.

Social media ads

A study shows that over 90% of people living in the Netherlands have accounts in social media. People also spend a lot of time on social media. These platforms are powerful marketing tools when used correctly. These platforms now allow you to place ads that are visible to social media users. Social media ads are easy to create and post. However, make sure that you create unique and attractive ads.

Google ads

It’s every entrepreneur’s dream to make it on the first page of search engines like Google. Besides being ranked first on Google, you can now advertise your business on Google. These ads are visible when internet users are searching for products and services. However, the chances of your ad appearing in search engines depend on the Dutch AdWords you use. AdWords should include the most searched keywords such that on any related search, your Google ads will appear.

Geo-targeted advertising

While the internet provides a large market for your products or services, it may fetch little if you don’t target clients within your region. Geo-targeted advertising ensures that you reach out to potential clients within a given number of miles from your local business. This strategy is perfect to successfully compete with other local businesses.

Video advertising

There are different types of video advertising. As an entrepreneur, you can create a video to showcase your products or services. Videos work magic to boost site visitors. However, you need to post quality videos as there are other businesses creating competitive videos.

Search engine optimisation (SEO)

This is a powerful marketing strategy when running an online business. However, you need to hire a professional SEO expert to run your SEO campaign. The good thing about hiring SEO experts is that you concentrate on service delivery as the professional team works on marketing your business. SEO is a long-term strategy that can move your business to great heights within your region.

Are you starting a new business in the Netherlands? Are you introducing a new product or service in the market? You need to apply the best advertising method to create awareness. Keep up with technology by consulting a professional Dutch marketer in your region.

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British Government launches new cyber security export strategy

The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the…

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The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the rest of the cyber space on its toes. It is a global fight and the British government recognises the need to take the fight further.

With Brexit fast approaching, the government has had to carefully consider what industries and areas of expertise are promising enough to serve as growth export markets after the country leaves the EU. The Department for International Trade (DIT) has launched a new strategy to export the UK’s cyber security market.

According to Dr Liam Fox, the new strategy will position the 800 cyber security companies in the country to protect networks across the globe and provide security for high profile international buyers, who need something more than the level of security dedicated servers can provide.

What Exactly is the Cyber Security Export Strategy?

The DIT’s new strategy focuses on three levels of support:

First, DIT will serve as a trusted advisor connecting governments, CNI and financial services providers with UK companies that can provide the security solutions they need. In order to achieve this, the DIT will use its global offices while working closely with industry leading bodies, academia, trade and commercial experts, as well as other parts of government.

The target countries include India, which is considered to have potentially large opportunities; Japan where the government could use some help building capability for cyber security, especially as the Tokyo Olympics and Rugby World Cup are underway; the Gulf where the focus will be on central banks and other areas of the financial sector, as well as national infrastructure and government; the USA, who is a key partner with wide-reaching expertise; and Singapore, who serves as the South East Asian cyber-security hub.

Secondly, six key sectors have been identified as areas expected to have the highest security budgets since they happen to be prime targets for attackers. These include the financial services sector where spending on cyber security went up to £16.09 billion in 2016. Governments spent even more, with spending reaching £27.66 billion. Next on the list is healthcare, having spent £4.06 billion. Over the next three years, these figures are expected to explode, so there can be no better time than now for DIT’s strategy. The other target markets are automotive, infrastructure, and CNI.

Thirdly, the strategy is expected to help with marketing and branding around the globe. Smaller companies would have the support they need to secure cyber security contracts and anyone would be able to access DIT offices globally.

Export controls

In the area of export controls, there are concerns about cyber security companies selling to repressive regimes and companies who hide the end user. There are also concerns regarding how cyber security products can be potentially abused. The DIT’s export strategy document indicates the body’s intent to ensure that licensing decisions are timely, well-informed, and rigorous.

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5 Tips for choosing the perfect online trading platform

“If you want to choose an online trading platform, you need to think about what your individual needs are,” confirms a senior financial analyst at Wilkins Finance. There is a…

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“If you want to choose an online trading platform, you need to think about what your individual needs are,” confirms a senior financial analyst at Wilkins Finance. There is a great truth in his words as every online trader is different and utilises different tools to get the job done. The trick is not to utilise all the tools available on the platform but choose a few that suits your needs and learn to use them with precision and great accuracy.

Here are 5 tips to help you choose the perfect online trading platform to help you make trades with profit:

online trading platform

Access from technological devices

We live in a fast-paced world and in this day and age, you need to be able to access your personal applications from wherever you may find yourself. Having said that, it is beneficial for you to be able to access your online platform from not only your pc but your mobile device as well. An online trading platform that gives you the option to download a trading app on your tablet or Android phone will make your life much easier. This gives you the capability to stay up-to-date with all your trades at all times, even when you are travelling.

 

Information at your fingertips

When choosing an online platform, you would want to have all the information you need at your fingertips. The most reputable online platforms have tabs where you can view all the latest trading news and happenings. They also have a dedicated tab where you can view crucial information such as earnings per share, price per share, balance sheets and currency strengths.

 

Hidden costs

No one likes hidden costs. You want to know what you are paying for without having to wonder what it is for or how it will be used. When choosing an online trading platform, you wouldn’t want to have hidden costs creeping up on your trades either. The trading platform of your choice should have a calculator that shows you all the fees you will pay for making the trade. That way, you will know what costs you will incur before hitting the buy or sell button, thus giving you a clear picture of whether you might win or lose on the trade.

 

Diverse trading options

As a trader, you would know that you shouldn’t put all your eggs in one basket. You would want to trade a number of options such as Nasdaq and the London Stock Exchange. The platform of your choice should give you the option to do this. Think of it like this: If you would need to have a platform for each of your trading options, life can become quite hectic. But if you have all your trading ventures on one platform, you can keep an eye on each one of them without having to log out of one trading platform to go to another.

 

Tools of the trade

An online platform needs to give you access to a number of tools to make trading easier. One of the best tools a platform can offer is the stop-loss tool, which keeps you from losing all your money on an unsuccessful trade. Many traders like to receive notifications on their mobile devices if there is a change in the market or if there is an important update in the trading world.

There are a vast number of trading platforms in the world run by brokerage firms. However, you need to feel comfortable with all that the online trading platform of your choice has to offer. It needs to be user-friendly and enable you to customise it to suit your needs. You need to be able to make trades with the click of a few buttons and if there are any issues with the program, you need to be able to contact a technical team that can sort the issue of in a short period of time. Do your research before choosing!

With the above-mentioned tips, you can now choose your trading platform with confidence and start trading to make a profit with the capital you have worked so hard for.

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Audiovisual Mounting Solutions – A Luxury or a Necessity in the Workplace?

In this modern day and age where having current-generation technology is an indispensable part of any industry, you will rarely come across an office environment lacking in this department. Not…

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In this modern day and age where having current-generation technology is an indispensable part of any industry, you will rarely come across an office environment lacking in this department. Not only do high-definition television sets and various other similar devices provide a means to enhance productivity for employees, but they also help generate and impose an air of professionalism to guests and visitors. Needless to say, audiovisual equipment can do wonders for a business in both form and function. But what about a proper mounting solution?

Advantages of pairing your device with the right mounting solution

The first notable advantage of investing in a proper mounting solution to be paired with your audiovisual equipment is aesthetics. Certain areas or rooms in an office space can benefit from a TV mount for instance to make not just everything more pleasing to the eye but make everything much more efficient and ergonomic. In fact, some may even opt to purchase cheaper alternatives to branded devices and still achieve the same presence of luxury without overspending.

Form and function are two positive effects that it yields but another benefit is the flexibility of having the proper mounting solution. Some television stands can allow for motorised movement and mobility, literally diminishing the heavy-lifting involved in setting up the respective device. Relocation of the audiovisual equipment becomes a breeze too, and they won’t necessarily have to be limited to a single area. The savings in avoiding buying multiple devices cannot be understated.

Flexibility in design options and price

A wide range of design options and reasonable prices make the task of finding and choosing the right audiovisual mounting equipment a breeze. You don’t necessarily need to invest an entire day looking for what suits the device or the office. A few minutes online is all that it requires, and you won’t be hard-pressed to find exactly what you need at a cost that you’re comfortable with. With all of the advantages that it boasts, it is sure to be well worth your time and money. One thing to keep in mind is to ensure that the dimensions of the device precisely match the appropriate mounting solution to avoid any issues and complications.

Having the appropriate mounting solution for your audiovisual equipment is more of a necessity than it is a luxury. While they aren’t extremely cheap, they’re reasonable enough to warrant purchase. With all of their functional advantages as well as the aesthetic benefits that are sure to impress anyone, it can be tough to think of anything else that can give you more bang for your buck in the office. It’s a smart and long-term investment that will undoubtedly serve its purpose long after the audiovisual equipment has reached the end of its life cycle.

 

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3 Important Things to Consider Making Your Business Plan for Year 2018

As the curtains begin to close on 2017, your business sights should be set on the road ahead; the new year. A successful plan usually begins with early preparation. What…

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As the curtains begin to close on 2017, your business sights should be set on the road ahead; the new year. A successful plan usually begins with early preparation.

What goals were you unable to achieve? Can you implement business strategies for the same outcome in the new year? What new lessons or perceived trends can take your company to the next level?

This post provides meaningful tips for SMBs to start off on the right step come 2018.

A case for service excellence

To stay competitive, small businesses must transform themselves by leveraging the ever-changing technologies of our current landscape. It is essential, not only for competitive edge, but in contributing to the growth of the overall economy. Your business doesn’t have to be a big to make an impact in its community.

According to a survey by Small Business Administration (SBA), SMBs were responsible for 63% of net new jobs between 1993 and 2013. That said, you can set 2018 as the year your growing business breaks ground in its niche.

Things to consider;

  • Integrate your online and offline customer service

In the current business landscape, you can’t afford to exist in only one channel. Whether you run an online store or manage a brick and mortar company, your presence must be felt everywhere. Build formidable online and offline customer service experience for our clients.

Consider the UK food delivery industry, they have effectively integrated both online and offline channels to serve consumers. In 2017, it was revealed that 46% of users call the restaurant directly, while 36% place their orders online. By merging your channels together, your business can maximise the best of both worlds.

  • Experiential is the way forward

In a world where good communications influence successful business outcomes, strategies that appeal to most human senses will dominate the market. Experiential marketing communicates with our sense of touch, sight, smell, sound and even taste to create strong brand relationships.

According to Event Marketing Institute, 74% of consumers develop a positive impression about a business after a brand-driven experience or an inspirational event. Setting up more experiential campaigns should form a major part of your business’ communications in 2018.

  • Give younger staff more leadership opportunities

Millennials make up for more than 30% of retail shopping revenue alone. This percentage is significant; if you want to capture this market, you must speak directly to them. Already, millennials are filling the workforce space, and it is an opportunity for savvy businesses.

By hiring and giving millennial workers more potent roles, your business can target the market more effectively. While this applies more to specific industries like retail, travel, tech and media, their hunger and drive can also be used to dominate in other professional sectors.

Success in business means forging ahead; never taking your eyes off the price. By adding these suggestions to your business plans for the new year, you can grow and beat the competition.

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Why Building Customer Loyalty is a MUST for Small Business Retail Enterprise

Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business,…

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Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business, manage the business, do the financial accounting and do every other job you simply can’t afford to outsource. And to top that up, you must build customer loyalty. This is as important as any other business activity you carry out. The PR Newswire estimates that by 2020, the customer loyalty market would be worth 4.0 billion USD. If you think that is too much, think again.

Loyal Customers are the most Important

Research has shown that loyal customers buy more than new customers. A customer who feels a connection with your brand is more likely to purchase more products than a would-be customer. The Gartner Group estimates that 20% of your loyal clients contribute about 80% of your earnings. They will have more willingness to try new products and services from your business than others.

Loyal Customers are cheap to sell to

The average cost to sell to an existing customer is far less than the cost to sell to a new one. An existing customer would be more willing and able than other customers to find a solution to their problem from your self-service portal instead of calling you and requesting personal service. Since they are more knowledgeable about your business, they make it easier to be served, and you know, easier is usually cheaper. Also, they do not require marketing because they already know your brand. It is a win-win to have loyal customers.

Loyal Customers sell for you

When customers like a product or service they tell others. If they are loyal, they tell even more people. For instance, your loyal customers are those who would refer their connections to you when they want the particular service you’re providing. This would also help reduce your marketing cost because you have unofficial and unpaid brand ambassadors. TechOneStop suggests that a satisfied customer shares a good experience with 9 other people. They also say that a dissatisfied customer tells 22 people, so you have to ensure that every customer leaves satisfied.

Loyal Customers eliminate your competition

This Marketing Mentor post explains that loyal customers are less likely to stray towards the competition, as if they are completely happy with you a competitor simply won’t appeal. When customers believe that they get good value for their money from you, they don’t think of going elsewhere. This eliminates the risk of losing customers to your competition.

Once you’ve managed to sort the internal aspects of your business like shop protection, you can finally make the effort to improving customer loyalty. You should know it is directly connected to keeping you in business. It also doubles up as customer engagement which creates a positive connection with the customer.

They are more likely to give useful feedback and suggestions which ultimately help the business. An engaged customer is a gift to your business. You are lucky to have them and not the other way round. So, develop good customer loyalty and see your business grow in leaps and bounds.

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Why Your Business Must Not Overlook Instagram

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high…

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Wondering Why Your Business Must Not Overlook Instagram? this post will fill you in...

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high street and each year sees more and more consumers hitting the internet to purchase items compared with those who are visiting physical shops. The internet is not only the place where you sell, it is also the place where you can grow your business and your brand.

One such area of your online profile should feature social media and whilst many businesses are highly active on Facebook, they must not overlook the importance of Instagram, and here is why.

Second Best

Facebook is the most used of all of the social media channels and their sister site Instagram is not far behind in second place. A recent study by comScore, internet users in the US alone send just short of 12 billion minutes on Instagram each month, can you really afford to miss out on such a large market?

Purely Visual

We live in a world where content is incredibly disposable and external links and written content can be easy to ignore. Instagram, however, is purely visual and the real Instagram followers that you have i.e. those who are regularly active will be able to only see visual content from your business which means that your message will land in a better way than through links and writing.

High Average Orders

According to Shopify, the average Instagram referral order sits at $65 higher than almost all of its social media counterparts. This means that Instagram users are ready to spend on the things that impress them and if you are offering online sales, this is a tool that you need to be making the most of.

No Filter

Facebook recently began to alter their algorithm so that the news feeds of its users would show things that it considered to be the most relevant. Once the social media channel began doing this, many businesses lost great traction in terms of their organic reach, forcing many of them to pay Facebook for what they had lost by way of ads. Instagram, however, does not do this and you can guarantee that if your Instagram follower is online with regularity, they will see what you are trying to promote.

Mobile Ready

Instagram is very much designed for mobile users and you can see evidence of this in the fact that you are still unable to post things from their desktop site. This is great news for businesses as mobile sales are growing rapidly year on year. As smartphones and other mobile technologies advance, they are in some cases replacing the tasks that we used to do on our desktop and for that reason, mobile-specific sites such as Instagram are the perfect places for you to push your business.

If you are not on Instagram yet, it is time that you were.

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