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Tips on How to Promote Your Products on Social Media

Almost every business is aware of the importance of their participations on social media platforms. They all have hopes of having an established presence and getting a lot of referrals…

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Almost every business is aware of the importance of their participations on social media platforms. They all have hopes of having an established presence and getting a lot of referrals on the social media network. However, it is not an easy task to achieve considering that the people who visit these places are smart and you also face a lot of competitions. If you are a newbie, you may be at a lost on how to utilize the social media platform to promote your products. The key is to come up with strategic ideas to put forward your products on the social media.

Integrate Social Media Icons on Your Homepage

You can put the social media icons in a place where everyone can see on the homepage of your website. In this way, people who frequently visit your site can easily follow you. If you want, you can take a step further by customizing the social media icons so that people can instantly recognize your website.

Embed Social Media Handles in Your Newsletters

If you send out newsletters, you can embed the social media icons at the bottom. This will make it convenient for people to click through to visit your social media page to learn more about your product. Usually, the newsletter service has an option for embedding social icons. If not, you can just upload a photo and and link the photo to your social media account.

Give Away Freebies on Social Media

You can offer free stuff on the social media. Free stuff not only refer to free product samples but it can also be digital stuff like ebooks, infographics, and a DIY hack in one to two pages PDF. People on social media are usually hesitant to click on any link so it is best to convert the PDF to an image like jpeg. If you are wondering how to convert pdf to jpg, the task is actually easily done through a basic PDF editor like Movavi PDF Editor. After the program is launched, click the Add Files button to load the PDF. In Pages View, select all the pages and click on the Convert to JPG, PNG, BMP button on the right. In the Save as field, select Slides. By default, the image format field will be PNG. You will have to change it to JPG by clicking on the up down arrow.

Use Shoppable Tags in Your Instagram Photos

On Instagram, you can add shoppable tag to the photos you post. For example, if you post an interior design photo, you can add shoppable tags to the furniture. If someone wants to know where they can get the furniture, they simply need to click on the shoppable tag to visit the online store. It can lead to big sales considering more than half of smartphone users have a habit of doing shopping through their mobile devices.

Offers Social Only Discount

Every now and then, you can run a promotion by offering social only discounts. The easiest way to do this is to post a promo code along with instructions on how to redeem the discount. Social only discount has a start and end promotion period. If you have limited giveaways, you can launch a flash deal that last for 24 hours.

Organize a Contest

You can set up a contest and ask people to submit photo entries of how they enjoy your product. You should set a prize for everyone including those that did not win. In this way, your fans will be eager to enter the cost. If it is the first time you organize the contest, you can make it easy for the participants to enroll and win a prize. You can create a user generated contest and use a hashtag tracking tool to monitor the contest campaign.

Write Unique Posts for Each Social Network

On every social network, you should write unique posts based on the audience there. For example, the audience at LinkedIn is different than the audience on Instagram. Same product photos can be used but the content of the social media posts should be completely unique. Before start posting on a social media, you should do research on its audience. You should check if the visitors use a specific slang in their posts, the age group of the audience and etc. For example, you can focus on using memes and gifs to promote your products on Snapchat where the majority of the customers are young.

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Online Marketing for Small Business That Works

Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and…

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Online marketing is no longer an area of marketing that small businesses can ignore. The results are saying that it is one of the most effective forms of marketing and small businesses must master its use or be left behind by competitors who do.

Here are two important types of online marketing that small businesses should focus on today.

Enterprise SEO

Search engine optimization or SEO is the highly regarded Approach of using specific tools and strategies to assist a company in getting its website and web pages listed high on internet search engines. Google, Yahoo, Bing, and other top search engines all use specific Algorithms for how they order the list of web pages that come up in a web search. Algorithms are constantly changing and take into account many different factors including keywords, popularity of a website, quality of the content on a website, another relevant factors.

The most sophisticated types of SEO is usually carried out by online marketing firms who specialize in the discipline. SEO can be International or localized depending upon the focus of the business. In terms of local SEO one very important area of importance is to Getting names and mentions of the website on other websites no. These are called citations and assist in the rankings of a website.

Some companies specialize in helping to build the citations in an above the board way. This is called White Label citation building. Navads is a company that specializes and white label citation building and Companies can utilize Navads citation building option to help increase search engine ranking. Navads can also ensure that information about a company is correct so that when it appears on other websites like mapping software including Google Maps, Apple Maps and Waze for example, it appears accurately and provides the correct information and always leads back to the company’s website.

Social Media Marketing

If traditional Market is it looking where everyone is gone, they need to look no further than social networks. Today’s social networks track more than two billion members visit websites like Facebook, weather, and YouTube, for entertainment, news and to socialize with each other. Smart companies of all sizes need to furiously create engaging marketing campaigns on social media websites. Marketing to members of social networks is very different than traditional marketing. Instead of putting the product out front, companies must develop a relationship with the social network member, utilizing their brand.

This often means developing video content that can engage members and get them interested in the company before its products or services. Once the member feels comfortable with the brand, he or she is open to discussing products and services in creating a customer relationship with the company. This type of customer building takes more time and attention, yet with a larger market available, the energy and effort can often be worth it.

SEO and social media marketing are two of the hottest and most effective styles of marketing today. Take the time to invest in learning how to utilize each effectively and it will increase your company’s bottom line.

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Why Your Business Must Not Overlook Instagram

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high…

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Wondering Why Your Business Must Not Overlook Instagram? this post will fill you in...

It is a well-known fact that for any business to truly succeed in today’s world, they must have a strong online profile. The internet is very much the new high street and each year sees more and more consumers hitting the internet to purchase items compared with those who are visiting physical shops. The internet is not only the place where you sell, it is also the place where you can grow your business and your brand.

One such area of your online profile should feature social media and whilst many businesses are highly active on Facebook, they must not overlook the importance of Instagram, and here is why.

Second Best

Facebook is the most used of all of the social media channels and their sister site Instagram is not far behind in second place. A recent study by comScore, internet users in the US alone send just short of 12 billion minutes on Instagram each month, can you really afford to miss out on such a large market?

Purely Visual

We live in a world where content is incredibly disposable and external links and written content can be easy to ignore. Instagram, however, is purely visual and the real Instagram followers that you have i.e. those who are regularly active will be able to only see visual content from your business which means that your message will land in a better way than through links and writing.

High Average Orders

According to Shopify, the average Instagram referral order sits at $65 higher than almost all of its social media counterparts. This means that Instagram users are ready to spend on the things that impress them and if you are offering online sales, this is a tool that you need to be making the most of.

No Filter

Facebook recently began to alter their algorithm so that the news feeds of its users would show things that it considered to be the most relevant. Once the social media channel began doing this, many businesses lost great traction in terms of their organic reach, forcing many of them to pay Facebook for what they had lost by way of ads. Instagram, however, does not do this and you can guarantee that if your Instagram follower is online with regularity, they will see what you are trying to promote.

Mobile Ready

Instagram is very much designed for mobile users and you can see evidence of this in the fact that you are still unable to post things from their desktop site. This is great news for businesses as mobile sales are growing rapidly year on year. As smartphones and other mobile technologies advance, they are in some cases replacing the tasks that we used to do on our desktop and for that reason, mobile-specific sites such as Instagram are the perfect places for you to push your business.

If you are not on Instagram yet, it is time that you were.

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