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Great Ways to Advertise Your Business Online

The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The…

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The internet is the largest market in the modern world. It has not only pushed entrepreneurship to new heights but also made business so competitive. Is your business struggling? The best way to survive the current competition is to engage with online customers. It is estimated that over 80% of the Netherlands residents shop online. If you have a website, you need to think of strategies to drive traffic to your site. Here are some of the best ways to advertise and attract online customers to your business.

Social media ads

A study shows that over 90% of people living in the Netherlands have accounts in social media. People also spend a lot of time on social media. These platforms are powerful marketing tools when used correctly. These platforms now allow you to place ads that are visible to social media users. Social media ads are easy to create and post. However, make sure that you create unique and attractive ads.

Google ads

It’s every entrepreneur’s dream to make it on the first page of search engines like Google. Besides being ranked first on Google, you can now advertise your business on Google. These ads are visible when internet users are searching for products and services. However, the chances of your ad appearing in search engines depend on the Dutch AdWords you use. AdWords should include the most searched keywords such that on any related search, your Google ads will appear.

Geo-targeted advertising

While the internet provides a large market for your products or services, it may fetch little if you don’t target clients within your region. Geo-targeted advertising ensures that you reach out to potential clients within a given number of miles from your local business. This strategy is perfect to successfully compete with other local businesses.

Video advertising

There are different types of video advertising. As an entrepreneur, you can create a video to showcase your products or services. Videos work magic to boost site visitors. However, you need to post quality videos as there are other businesses creating competitive videos.

Search engine optimisation (SEO)

This is a powerful marketing strategy when running an online business. However, you need to hire a professional SEO expert to run your SEO campaign. The good thing about hiring SEO experts is that you concentrate on service delivery as the professional team works on marketing your business. SEO is a long-term strategy that can move your business to great heights within your region.

Are you starting a new business in the Netherlands? Are you introducing a new product or service in the market? You need to apply the best advertising method to create awareness. Keep up with technology by consulting a professional Dutch marketer in your region.

Image: pixabay

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British Government launches new cyber security export strategy

The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the…

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The internet has created tons of opportunity for new businesses and unfortunately, that includes the business of cyber terrorism. Email hacking and data breaches through websites occur frequently, keeping the rest of the cyber space on its toes. It is a global fight and the British government recognises the need to take the fight further.

With Brexit fast approaching, the government has had to carefully consider what industries and areas of expertise are promising enough to serve as growth export markets after the country leaves the EU. The Department for International Trade (DIT) has launched a new strategy to export the UK’s cyber security market.

According to Dr Liam Fox, the new strategy will position the 800 cyber security companies in the country to protect networks across the globe and provide security for high profile international buyers, who need something more than the level of security dedicated servers can provide.

What Exactly is the Cyber Security Export Strategy?

The DIT’s new strategy focuses on three levels of support:

First, DIT will serve as a trusted advisor connecting governments, CNI and financial services providers with UK companies that can provide the security solutions they need. In order to achieve this, the DIT will use its global offices while working closely with industry leading bodies, academia, trade and commercial experts, as well as other parts of government.

The target countries include India, which is considered to have potentially large opportunities; Japan where the government could use some help building capability for cyber security, especially as the Tokyo Olympics and Rugby World Cup are underway; the Gulf where the focus will be on central banks and other areas of the financial sector, as well as national infrastructure and government; the USA, who is a key partner with wide-reaching expertise; and Singapore, who serves as the South East Asian cyber-security hub.

Secondly, six key sectors have been identified as areas expected to have the highest security budgets since they happen to be prime targets for attackers. These include the financial services sector where spending on cyber security went up to £16.09 billion in 2016. Governments spent even more, with spending reaching £27.66 billion. Next on the list is healthcare, having spent £4.06 billion. Over the next three years, these figures are expected to explode, so there can be no better time than now for DIT’s strategy. The other target markets are automotive, infrastructure, and CNI.

Thirdly, the strategy is expected to help with marketing and branding around the globe. Smaller companies would have the support they need to secure cyber security contracts and anyone would be able to access DIT offices globally.

Export controls

In the area of export controls, there are concerns about cyber security companies selling to repressive regimes and companies who hide the end user. There are also concerns regarding how cyber security products can be potentially abused. The DIT’s export strategy document indicates the body’s intent to ensure that licensing decisions are timely, well-informed, and rigorous.

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Top 5 Mobile User Experience Nightmares and How to Avoid Them

With the number of mobile phone users globally expected to rise to 5 billion by 2019, it is paramount that businesses are at the top of their game when it…

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With the number of mobile phone users globally expected to rise to 5 billion by 2019, it is paramount that businesses are at the top of their game when it comes to mobile. Not only do you have the pressure of customers’ expectations but also you need to adhere to Google’s Mobile-First Index. With nearly 60% of all traffic coming from mobile devices and expectations for this number to continue to grow – should businesses prioritise the mobile experience over desktop?

The short answer is yes, the importance of mobile is essential when establishing your online presence. Yet, many sites continue to subject their consumers to mobile user experience (UX) nightmares that could easily be avoided. Here’s how:

  1. Page speed too slow

One of the most frustrating experiences for users is waiting for a page to load; in fact 53% of mobile users abandon sites that take longer than 3 seconds to load. A fast site provides a good user experience and a satisfying UX leads to a greater percentage of conversions.

Looking to limit the number of files required to download, keeping images at a low resolution and reducing the use of JavaScript are all valuable options when it comes to providing a faster mobile site speed.

  1. Different content across devices

The average household has 10 connected devices and this is predicted to increase by 2020. It’s paramount for sites to maintain consistency in their content across all devices, particularly as more and more of us are using multiple platforms for searching.

Say you’re browsing to purchase a new car. Early one morning, you start researching new cars on your laptop and find something you like. In the evening, whilst you relax on the sofa, you grab your mobile to relook at the car you had found earlier. However, what you saw and read on your laptop is different to what you see on your mobile.

This could be confusing for the customer. Inconsistency of content through different platforms could significantly disrupt the customer journey to conversion.

First of all it’s important to maintain good content balance on mobile sites, especially between having enough necessary information and not overloading the content which could require too much scrolling.

Some sites edit their content drastically from their mobile to desktop platforms. If you condense your information, ensure you’re consistent with the key detail of any product or service on all platforms rather than cutting or changing content dramatically.

Ensuring your mobile site is of a high quality and that it provides the best user experience could require additional funding. Should a redesign be needed to allow your site to be suitable for all devices, it could mean switching to a new content management system (CMS). Consider your budget or the loan alternatives available to you when looking to fund the improvements on your mobile website.

  1. Barriers when checking out

An example of a barrier a customer may experience when checking out online is if they’ve taken the step to purchase and clicked ‘checkout’, yet find themselves facing mandatory sign ups or returning customer logins to complete before they can purchase their goods. These barriers could stop the customer in their tracks and lead to them abandoning the transaction all together.

If the user is a returning customer, you are asking them to remember which email they used previously and the correct password. If your user is a new customer, you are asking them to decide whether they want to register their details with you. Either way, it unnecessarily stops the customer in their tracks from attaining their goal – buying your product or service.

As we mentioned earlier, over half of all traffic is now coming from mobile devices. With this in mind it may be worth allowing consumers the option to sign in as a guest to ease the process of purchasing from you. If they become a repeat customer, they are then more likely to sign up once they have got to know your brand better.

  1. Long and fiddly forms

When browsing on your mobile you are looking for quick and easy answers. How many times have you gone to fill in a form on your mobile that has frustrated you?

Whether that’s because the form is clunky, too long and because you haven’t got the time to fill it out, you decide to look elsewhere: or you experience scrolling problems, continually changing keywords from letters to numbers; or the field boxes are so tiny that your fingers keep pressing the wrong box. Forms that are too long and fiddly to complete could be putting your customers off and you could be losing potential conversions.

Try to keep forms as simple as possible by only requiring details that are really necessary and that will lead to the next step towards conversion. Consider implementing dropdowns for quick answers or checkboxes. To make it easier for the user use input type ‘number’ for fields that require phone numbers, this way the numerical keyword will pop up automatically.

  1. Scrolling to the menu

Your mobile is only a small screen in comparison to your desktop and can only display so much information, so it’s no wonder you’ll be scrolling down for far longer to find what you are looking for.

However, if you wish to navigate to a different part of the site, this could mean scrolling all the way back up to the top to access the menu. This can be annoying and repetitive for the customers.

This is a simple problem to solve and could provide a smoother user experience. Consider implementing a sticky menu, so no matter how the user scrolls or uses your site, the menu is always easily accessible. This could even be a smaller version of your main menu so your content still stands out on the page.

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5 Tips for choosing the perfect online trading platform

“If you want to choose an online trading platform, you need to think about what your individual needs are,” confirms a senior financial analyst at Wilkins Finance. There is a…

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“If you want to choose an online trading platform, you need to think about what your individual needs are,” confirms a senior financial analyst at Wilkins Finance. There is a great truth in his words as every online trader is different and utilises different tools to get the job done. The trick is not to utilise all the tools available on the platform but choose a few that suits your needs and learn to use them with precision and great accuracy.

Here are 5 tips to help you choose the perfect online trading platform to help you make trades with profit:

online trading platform

Access from technological devices

We live in a fast-paced world and in this day and age, you need to be able to access your personal applications from wherever you may find yourself. Having said that, it is beneficial for you to be able to access your online platform from not only your pc but your mobile device as well. An online trading platform that gives you the option to download a trading app on your tablet or Android phone will make your life much easier. This gives you the capability to stay up-to-date with all your trades at all times, even when you are travelling.

 

Information at your fingertips

When choosing an online platform, you would want to have all the information you need at your fingertips. The most reputable online platforms have tabs where you can view all the latest trading news and happenings. They also have a dedicated tab where you can view crucial information such as earnings per share, price per share, balance sheets and currency strengths.

 

Hidden costs

No one likes hidden costs. You want to know what you are paying for without having to wonder what it is for or how it will be used. When choosing an online trading platform, you wouldn’t want to have hidden costs creeping up on your trades either. The trading platform of your choice should have a calculator that shows you all the fees you will pay for making the trade. That way, you will know what costs you will incur before hitting the buy or sell button, thus giving you a clear picture of whether you might win or lose on the trade.

 

Diverse trading options

As a trader, you would know that you shouldn’t put all your eggs in one basket. You would want to trade a number of options such as Nasdaq and the London Stock Exchange. The platform of your choice should give you the option to do this. Think of it like this: If you would need to have a platform for each of your trading options, life can become quite hectic. But if you have all your trading ventures on one platform, you can keep an eye on each one of them without having to log out of one trading platform to go to another.

 

Tools of the trade

An online platform needs to give you access to a number of tools to make trading easier. One of the best tools a platform can offer is the stop-loss tool, which keeps you from losing all your money on an unsuccessful trade. Many traders like to receive notifications on their mobile devices if there is a change in the market or if there is an important update in the trading world.

There are a vast number of trading platforms in the world run by brokerage firms. However, you need to feel comfortable with all that the online trading platform of your choice has to offer. It needs to be user-friendly and enable you to customise it to suit your needs. You need to be able to make trades with the click of a few buttons and if there are any issues with the program, you need to be able to contact a technical team that can sort the issue of in a short period of time. Do your research before choosing!

With the above-mentioned tips, you can now choose your trading platform with confidence and start trading to make a profit with the capital you have worked so hard for.

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The pros and cons of online trading

“Online trading is on the rise!” a senior financial analyst from Wilkins Finance confirms.Every day there are new investors emerging and taking over the stock market. The competition is intensifying…

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“Online trading is on the rise!” a senior financial analyst from Wilkins Finance confirms.Every day there are new investors emerging and taking over the stock market. The competition is intensifying and so is the likely hood of various kinds’ of threats. The online stock trading emanates with benefits and as well as jeopardies. Some of the pros of online trading are as follow:

The stock markets are open 24/7

This gives the opportunity to the investor to work in their convenient hours. Yes, you can work at home at any time whenever you feel like.  Online trading can be done as a part-time job with day-today routines not being affected.

Online trading platforms

The brokerage firms provide a secure online trading platform to the investors, which mean that the investors do not have to worry about being scammed and their money will not be taken away. A secure connection is established between the investor and the firm which benefits each other.

Speedy transactions

With online trading, you can speedily carry out your transactions with the high internet speed available. Latest updates on stock can be viewed in a matter of seconds. Also, online trading firms offer investors an imposing set of tools providing valued information and helping to elevate the trades.

Real-time progress

The online sites provide real-time investment progress to the investor. Minute to minute changes in the market can be viewed. For example, companies such as Scottrade, offer investors access to streaming data. Investors get real-time quotes and also stock market news.

Beware of scams

However, there are negative aspects of online trading as well. New investors fall in a scam of fraudulent investment. They invest money through a brokerage firm. The firms first build their client’s trust by providing them incentives and profits but then unexpectedly they disappear from the market world. They are no longer there. The investors lose huge amounts of money. Hence a well-known, established brokerage firm needs to be contacted for investment.

Loss of funds

As the trade can be done in a matter of seconds by clicking a single button, many investors get hyped, they do not think much about the trade, and they are rushing to trade in eagerness without thinking upon it and ending up losing lots of funds.

Trading can become addictive

Online stock trading can be an addictive behavior. People invest in the trade and they, for example, get profit once. They will have positive reinforcement and associate trading with more money. For money, they will keep on trading more and more hoping to maximize their profits even though they might be in turn losing money. They may end up bankrupt due to this negative behavior. According to studies, this behavior is similar to gambling and is addictive.

Computerized trading

The online trading is carried out by the use of internet. If the internet connection is slow and a trade is made, but it processes slow. The rate might get changed in seconds and the investor’s money can get invested in something they didn’t opt for. The time lag can alter the losses and gains from a trade. Similarly, slow computer or hardware problem can occur which can show that the trade wasn’t completed making the investor trade again. The investor ends up capitalizing twice as much as they intended to do so. Make sure you know how to authenticate trades and review statements beforehand using an online investing system.

Trading news and updates

The service provider needs to provide the latest news of the market. If old news is presented, the investor might end up investing in a trade from history which will take a lot of time to process. The rate of the trade also might have fluctuated. In return, you will get something you have least expected from the trade. So real-time updates and stock quotes are needed for active trading.

Hence, it can be concluded that the pros of online stock trading outweigh the cons of online stock trading in a number of ways, as long as you have the knowledge about trading, since online trading can be a source of good income for people who can utilize their financial skills to operate in the market substantially.

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Considerations When Designing Your Trade Show Booth

I have always considered trade shows to be one of the best ways to promote my business and showcase our new and exciting products. Over the years I have had…

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I have always considered trade shows to be one of the best ways to promote my business and showcase our new and exciting products. Over the years I have had some great success at trade shows and throughout that time I have learned the best and worst ways to go about business, and how we can best attract an audience, and most importantly, sell our business, and our products.

One of the most important aspects of the trade show experience, and how you can really push for success, is the display booth which you decide upon. I must be honest, in the past I never really saw much value in spending money on a custom designed trade booth, and I used to use a stock display, white, and pretty lifeless. I bought a custom made display at ExpoMarketing after some friends suggested that I did, and the next trade show went amazingly well, convincing me of the power which the display can have. In terms of designing your display, there are some key considerations which you need to make, and from experience, here are my suggestions.

Colours

The common theme which runs throughout this design process is that the display which you decide upon should reflect your brand. Colours are key to this as it is the colours, as well as the logos of your business which people will remember and in terms of brand growth, these are the small details which you should be focussed on. Your display’s colours should represent those of your business and your products.

Space

A large display is only beneficial if you are able to fill it with quality, empty spaces are not appealing and large displays are not going to make you stand out any more than something smaller. The key to your display’s size is that it is functional and fit for purpose, that it gives visitors space to view the product without feeling claustrophobic and that it is sizeable enough of you to deal with customers and sales, separately from the people who are viewing your products.

Bells and Whistles

I have seen all manner of different displays throughout the years and what I have found is that those who want to add all kinds of lights, moving parts or ostentatious designs to their booths, are those who sell less. Firstly this is because if you decorate a display in such an eye-catching way, you need to be able to back this up with the quality of your products, in most instances, this is not the case. The second reason to avoid this is that it smacks of desperation and doesn’t give the message of a business who is taking things seriously. The example I would give here is Apple, think about their stores, clean, bright, spacious, fresh and simple product presentation at its fines. The reason that Apple do this is because their products are so good, if your products are great, just get them out there, without the necessary bells and whistles.

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Build an Empire From Scratch With a New E-Commerce Website

If you’re serious about going into business for yourself, it pays to think big. Why settle for being second best when you can slowly but surely build a brand that…

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If you’re serious about going into business for yourself, it pays to think big. Why settle for being second best when you can slowly but surely build a brand that will one day dominate the entire industry? It all begins with a website that you can establish your brand with. As your business begins to grow, the strength of your personal brand will likewise increase. You can sweeten the deal for yourself by buying first class ecommerce web hosting services from a reputable provider. This will be the cornerstone of your initial brand building campaign.

When It Comes to Thinking Big, Why Not Also Think Outside the Box?

There are many ways of hastening the success of your business. One of the best ways to do so is to think well outside the box. It’s one thing to study what your competitors do in hopes of replicating some of their success. But it’s a whole other thing to be able to think a step or two ahead of them. You might consider thinking of what their next move may be, then adopting it yourself before they do. In any case, your main priority will be not only to outsell them, but also to out-think them. You can reach this goal by adopting a proactive online strategy for your new business.

State of the Art Web Hosting Services Are a Must for Your Business

The best way to quickly establish a strong international brand is to reach your customers in the place where they are most likely to shop. In the 21st century, this means the world wide web. Hundreds of millions of people shop on the web each day. A strong SEO campaign will reach these people and bring them to your site. In order to keep their interest – and their loyalty as customers – you will need to have a fully equipped modern e-commerce website in place. This is the means by which you will be able to expand your brand as well as your profit margin.

A Strong SEO Strategy Begins With a Top Notch E-Commerce Website

Your first online advertising campaign will have the purpose of establishing your brand in the strongest measure possible. You will not only need to advertise your business but also your official company website. To make the most of this opportunity, the site you send interested customers to needs to be ready to receive their business. Your site will need to feature all of the expected e-commerce features, such as a web store and shopping cart, in order to impress them as worthy of their consideration. This is one area in which you cannot afford to cut corners or skimp on quality.

The Time Is Now to Secure Your Official Website For Your New Business

When it comes to gathering all the materials you will need to conquer the world of business, there is no time to lose. You already have a good idea of what you will need to get started. Combine this with a well thought out strategy for establishing your brand and you have everything you need. It just remains for you to pull the trigger and fully commit yourself. Securing your domain name is the beginning of a whole new career.

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Audiovisual Mounting Solutions – A Luxury or a Necessity in the Workplace?

In this modern day and age where having current-generation technology is an indispensable part of any industry, you will rarely come across an office environment lacking in this department. Not…

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In this modern day and age where having current-generation technology is an indispensable part of any industry, you will rarely come across an office environment lacking in this department. Not only do high-definition television sets and various other similar devices provide a means to enhance productivity for employees, but they also help generate and impose an air of professionalism to guests and visitors. Needless to say, audiovisual equipment can do wonders for a business in both form and function. But what about a proper mounting solution?

Advantages of pairing your device with the right mounting solution

The first notable advantage of investing in a proper mounting solution to be paired with your audiovisual equipment is aesthetics. Certain areas or rooms in an office space can benefit from a TV mount for instance to make not just everything more pleasing to the eye but make everything much more efficient and ergonomic. In fact, some may even opt to purchase cheaper alternatives to branded devices and still achieve the same presence of luxury without overspending.

Form and function are two positive effects that it yields but another benefit is the flexibility of having the proper mounting solution. Some television stands can allow for motorised movement and mobility, literally diminishing the heavy-lifting involved in setting up the respective device. Relocation of the audiovisual equipment becomes a breeze too, and they won’t necessarily have to be limited to a single area. The savings in avoiding buying multiple devices cannot be understated.

Flexibility in design options and price

A wide range of design options and reasonable prices make the task of finding and choosing the right audiovisual mounting equipment a breeze. You don’t necessarily need to invest an entire day looking for what suits the device or the office. A few minutes online is all that it requires, and you won’t be hard-pressed to find exactly what you need at a cost that you’re comfortable with. With all of the advantages that it boasts, it is sure to be well worth your time and money. One thing to keep in mind is to ensure that the dimensions of the device precisely match the appropriate mounting solution to avoid any issues and complications.

Having the appropriate mounting solution for your audiovisual equipment is more of a necessity than it is a luxury. While they aren’t extremely cheap, they’re reasonable enough to warrant purchase. With all of their functional advantages as well as the aesthetic benefits that are sure to impress anyone, it can be tough to think of anything else that can give you more bang for your buck in the office. It’s a smart and long-term investment that will undoubtedly serve its purpose long after the audiovisual equipment has reached the end of its life cycle.

 

Image: pixabay.com

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3 Important Things to Consider Making Your Business Plan for Year 2018

As the curtains begin to close on 2017, your business sights should be set on the road ahead; the new year. A successful plan usually begins with early preparation. What…

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As the curtains begin to close on 2017, your business sights should be set on the road ahead; the new year. A successful plan usually begins with early preparation.

What goals were you unable to achieve? Can you implement business strategies for the same outcome in the new year? What new lessons or perceived trends can take your company to the next level?

This post provides meaningful tips for SMBs to start off on the right step come 2018.

A case for service excellence

To stay competitive, small businesses must transform themselves by leveraging the ever-changing technologies of our current landscape. It is essential, not only for competitive edge, but in contributing to the growth of the overall economy. Your business doesn’t have to be a big to make an impact in its community.

According to a survey by Small Business Administration (SBA), SMBs were responsible for 63% of net new jobs between 1993 and 2013. That said, you can set 2018 as the year your growing business breaks ground in its niche.

Things to consider;

  • Integrate your online and offline customer service

In the current business landscape, you can’t afford to exist in only one channel. Whether you run an online store or manage a brick and mortar company, your presence must be felt everywhere. Build formidable online and offline customer service experience for our clients.

Consider the UK food delivery industry, they have effectively integrated both online and offline channels to serve consumers. In 2017, it was revealed that 46% of users call the restaurant directly, while 36% place their orders online. By merging your channels together, your business can maximise the best of both worlds.

  • Experiential is the way forward

In a world where good communications influence successful business outcomes, strategies that appeal to most human senses will dominate the market. Experiential marketing communicates with our sense of touch, sight, smell, sound and even taste to create strong brand relationships.

According to Event Marketing Institute, 74% of consumers develop a positive impression about a business after a brand-driven experience or an inspirational event. Setting up more experiential campaigns should form a major part of your business’ communications in 2018.

  • Give younger staff more leadership opportunities

Millennials make up for more than 30% of retail shopping revenue alone. This percentage is significant; if you want to capture this market, you must speak directly to them. Already, millennials are filling the workforce space, and it is an opportunity for savvy businesses.

By hiring and giving millennial workers more potent roles, your business can target the market more effectively. While this applies more to specific industries like retail, travel, tech and media, their hunger and drive can also be used to dominate in other professional sectors.

Success in business means forging ahead; never taking your eyes off the price. By adding these suggestions to your business plans for the new year, you can grow and beat the competition.

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Why Building Customer Loyalty is a MUST for Small Business Retail Enterprise

Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business,…

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Building a small business is no small task. You are required to juggle a lot of tasks and activities. You will define the strategy, execute the strategy, evaluate the business, manage the business, do the financial accounting and do every other job you simply can’t afford to outsource. And to top that up, you must build customer loyalty. This is as important as any other business activity you carry out. The PR Newswire estimates that by 2020, the customer loyalty market would be worth 4.0 billion USD. If you think that is too much, think again.

Loyal Customers are the most Important

Research has shown that loyal customers buy more than new customers. A customer who feels a connection with your brand is more likely to purchase more products than a would-be customer. The Gartner Group estimates that 20% of your loyal clients contribute about 80% of your earnings. They will have more willingness to try new products and services from your business than others.

Loyal Customers are cheap to sell to

The average cost to sell to an existing customer is far less than the cost to sell to a new one. An existing customer would be more willing and able than other customers to find a solution to their problem from your self-service portal instead of calling you and requesting personal service. Since they are more knowledgeable about your business, they make it easier to be served, and you know, easier is usually cheaper. Also, they do not require marketing because they already know your brand. It is a win-win to have loyal customers.

Loyal Customers sell for you

When customers like a product or service they tell others. If they are loyal, they tell even more people. For instance, your loyal customers are those who would refer their connections to you when they want the particular service you’re providing. This would also help reduce your marketing cost because you have unofficial and unpaid brand ambassadors. TechOneStop suggests that a satisfied customer shares a good experience with 9 other people. They also say that a dissatisfied customer tells 22 people, so you have to ensure that every customer leaves satisfied.

Loyal Customers eliminate your competition

This Marketing Mentor post explains that loyal customers are less likely to stray towards the competition, as if they are completely happy with you a competitor simply won’t appeal. When customers believe that they get good value for their money from you, they don’t think of going elsewhere. This eliminates the risk of losing customers to your competition.

Once you’ve managed to sort the internal aspects of your business like shop protection, you can finally make the effort to improving customer loyalty. You should know it is directly connected to keeping you in business. It also doubles up as customer engagement which creates a positive connection with the customer.

They are more likely to give useful feedback and suggestions which ultimately help the business. An engaged customer is a gift to your business. You are lucky to have them and not the other way round. So, develop good customer loyalty and see your business grow in leaps and bounds.

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