The Christmas season presents a unique opportunity to celebrate with those close to you. Additionally, you can make Christmas photo cards and send them to your loved ones. If you are running a business, it is no exception.

The holiday photo cards are one of the best ideas if you intend to give yourself a cutting edge from your competitors. Sending your customers holiday photo cards are a great way of staying in touch with them. Here is a simple guide on how you can create the best photo cards for your customers.

Cool Colors

As a business owner, it is essential to take charge of running all aspects of your business operations. That includes even the creation and mailing of the holiday photo cards. Colors such as blue and purple are one of the best options to spell the business language.

Choose Photos that Relate with Your Customers

A better option is choosing neutral photos that symbolize the Christmas season, like Santa, snow, and the Christmas tree. If you want to select a personal photo, it will make no sense to include pictures of your immediate family as the main picture in the photo card. Think about it. Do your clients identify with your family? Maybe, if it is a family business.

However, as a company, you can include the management and members of staff. Alternatively, you can also add activities your company takes part in during the holidays in spreading the Christmas spirit, especially to those in need. For instance, when taking part in development that brings a positive impact to society, like donations to organizations.

Make It Brief

Remember, it is essential to give a personal touch when creating a photo card. Do not be tempted to revamp the holiday photo card like a business catalog. While you may be tempted to be extremely formal, a little fun will be okay. Customize the templates and include your business name. For instance, Happy holidays from Go Green Company.

Remember to Show Appreciation

The holiday photo card is an excellent tool to remind your customers how important they mean to the business. Additionally, thank them for their continuous support during the year. It would be best if you also remembered to include your commitment to serving your customers.

The Immense Benefits Too

Sending holiday cards to your customers reminds them of what you offer in products and service delivery. The photo card is also a great way to market to potential customers who come across the card. Additionally, you can use it as an avenue to send greetings. You can also include your company logo, team signatures, and even the company building photos.

Creating the holiday photo cards with an online editor allows you to personalize them. You can also include a gift card and a calendar for the New Year. Not to forget, Mixbook offers discounts on large orders. You need several holiday photo cards to send them to your clients, why not receive some discount while still delivering the best to your customer?

So you’ve got a fabulous new product that you can’t wait to launch. You’ve thought the product through, put it through testing, and you are confident that it will make a huge splash in the market. You realize that a robust marketing campaign will be imperative to blitz the consumers and create buzz, so you’ve also got that taken care of. But here’s something you may not have given as much thought to and can actually have a huge impact on the success of your product – and that’s the packaging.

Did you know that packaging alone can have a massive effect – both positive and negative – on consumers? It can move someone to purchase the item or have them turning away. So, what makes something “good” packaging? Here are five tips to keep in mind when designing packaging for your products.

How the Packaging Looks on the Shelf

If your product will appear in stores and on shelves, you need to be hyper-aware of how it will look and sit. For example, will it stand up, does it need to hang, be stacked, and so forth? You need to know that the package will appear as you envisioned on the shelf in order to grab the attention of customers and close the sale.

Product Needs to Be Clearly Identified

It’s also important that the product is clearly identified with one quick glance. Customers shouldn’t have to pick it up, turn it over, read about it, and still feel confused about what it is and what it does.

Eco-Friendly Packaging Goes a Long Way

As The Package Lab points out, eco-friendly packaging has also become incredibly important. With people being more aware of their carbon footprint and the amount of waste they generate, they are looking for products with the least amount of packaging possible and packaging that is recyclable. Some of the materials you may want to use include recycled cardboard and paper, eco-friendly plastic, resealable packaging to limit waste, organic fabrics, and biodegradable packing peanuts.

Company Logo and Product Name Should Take Priority

When it comes to the print on the packaging, your company logo and product name should take priority. Give each of these prime real estate, as this helps with branding and recognition. Don’t forget, your company logo alone can sell a product.

Packaging Should be Easy to Open

Finally, you want to take into consideration how difficult it is to get into the packaging. Customers shouldn’t have to struggle and feel frustrated with your packaging. Sure, you want the item to be safe and secure, but at the same time, you don’t want to go too far. In order to address this issue, the packaging should go through plenty of test phases first to ensure it’s easy enough to open.

Packaging that Sells the Product

By keeping each of these design tips in mind, you’ll be creating packaging that not only looks great but that can also help you to sell your product.